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Story of Patta

Les Rues

October 29, 2019

Patta opened its doors in 2004.

Situated right in the heart of Amsterdam (on the historical Zeedijk, between the Chinatown area, Red Light District and Central Station), the store became the centre of attention by bringing new excitement to the Dutch streetwear scene and becoming a hub for creative and fashionable youngsters. What initially started off as a hobby, mainly to hook up friends and family with fresh footwear and gear, turned into a flourishing business and a worldwide recognized brand.

Throughout the years Patta has been involved in plenty of remarkable collaborations with artist Parra and staple brands as Nike, Asics, Vans, and, more recently, C.P. Company and Jordan. These collaborations, amongst others, have shaped the Dutch and European streetwear scene and culture. The brand’s passion for art, sport and music shines through its unique approach to design, as the collections deliver an effortless style, not commonly found.

One of their most eye-catching designs in their SS ’19 collection, was the “Patta Magazine Denim” combo. The combo consisted of a jacket, pants and a cap. Each piece is covered in bold, pop art-influenced doodles which see characters and motifs such as naked demons, skulls, flames and of course the Patta branding. Everything comes beautifully together thanks to the use of pastel colours. No surprise the edgy design was very popular, as it sold out within minutes after releasing.

Founded by Edson Sabajo and Guillaume “Gee” Schmidt, both prominent figures in the Dutch Hip-Hop scene in the 90’s and early 2000’s. Edson was a DJ and Gee a host/MC. Their common passions grew into a strong friendship and solid business partnership. Hungry and determined for success, they travelled across the planet stacked with cash hunting for sneakers and records, unknown and unavailable to the Dutch public, making tons of international friends along the way.

In 2016 the London Patta flagship store opened its doors in the middle of Soho, and 3 years later Patta landed in the Italian fashion capital - Milan. Just the beginning.

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Thiery Mugler Exhibition

Á la Mode

October 29, 2019

If you are looking for a fashion activity during your free time, we highly recommend visiting the Thierry Mugler Couturissime exhibition at the Kunsthal in Rotterdam. It is a large scale exhibition about the famous French designer with a focus on his prêt-à-porter and haute couture collections of the past decades. Thierry Mugler is not only a couture designer, he’s also a photographer, artist and perfumer.

Mugler is mostly known for his morphological and futuristic style with glamourous and elegant silhouettes. His couture was hyper-feminine with tight silhouettes and small waists for the sensual and powerful woman, celebrating the curves of the femme fatale. The exhibition shows the developments in his career and his creative mind and it shows a combination of science fiction, erotica and Hollywood prestige. The couture designs are pieces of art with small details and creative touches. You can also see various outfits with innovative materials like metal, vinyl and latex.
Did you know that Mugler recently dressed Kim Kardashian for the Met Gala? In the last year Kim has worn several of his vintage outfits to various occasions. And Cardi B was spotted in a vintage Thierry Mugler dress at the 2019 Grammys. You might also know his fragrances Alien and Angel, which are very popular scents.

The exhibition contains more than 150 outfits that were made between 1977 and 2014. Besides famous couture pieces, the exhibition also contains never before shown accessories, theatre costumes, videos, archive documents and more. In addition, you can see visual content and behind-the-scenes material from various fashion photographers like David LaChapelle, Ellen von Unwerth and Helmut Newton. You can have a sneak peek at his couture on his Instagram @manfredthierrymugler.

Come and take a look at this wonderful couture exhibition at the Kunsthal in Rotterdam. The exhibition is open for the public until the 8th of March 2020.

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Annual Fashion Show 2019

The New Fashion Society

May 07, 2019

Every year The New Fashion Society organizes a fashion show to conclude the academic year. After months of hard work, on Wednesday May 8th the NFS Annual Fashion Show 2019 finally took place! Together with an amazing team of designers, models, make-up artists and hair stylists, NFS created an unforgettable night!


The show started off with an inspiring speech from Leander, member of the career opportunities team, and also, he introduced each designer of the night.


More about the designers!


Georgi Michev with AMOK! Georgi showed the COLLECTION 1990! It is a collection based on re-worked pieces and it aims at re-imagining the concepts of shapes, layering and styling. The team is still at the beginning of their process and they believe in every step they make. "We believe in us and we believe in you." Also, it is a collection inspired by their friends, their surroundings, their passion, and music. Check out their new collection on here.


Vincent Moerman from VINCENT MOERMAN FASHION! He showed his new creative collection during the show. He has several ways of working; he makes use of moulage and patterns. This way, he is trying to reshape today's fashion. His new collection called 'enigmatic affection' consist of dark mysterious tones that embrace and celebrate femininity. Check out the video from his 2018 collection to get to know him and his designs better.


MELIANGE is a 20-year-old student based in Rotterdam. Following the RASL (Rotterdam Arts and Sciences Lab) double degree program in Arts & Culture Studies combined with Fashion Design; she aspires to combine fashion with the arts, social, and cultural aspects. In order to do so she gets her inspiration from history, contemporary social issues, and the arts. “Being vocal in color is about the unapologetic presence of minority people in a society.” She mentions that being artistic helps her communicate her vibrant mind. With this collection she shows the balance between complementary colours, femininity, materials, and techniques.

VAN ELSE. After being a successful CEO of diverse organizations for over 20 years, Else decided to follow her dream of becoming a fashion designer, and started her own brand in the year 2012. Without a fashion education and zero experience in the fashion industry, she pursued the dream she had ever since she was a little girl. By just being creative and following her passion, VanElse specializes mostly in jackets, cloaks, and the women’s suit. The target group of the brand consists of upcoming, established, and successful businesswoman. She offers a ready to wear and exclusive collections.


Nagia Ghanznawi with MOONLIGHT ELEGANCE. Moonlight elegance is an Afghan and Western collection. Nagia Ghaznawi has been designing clothing since the age of 10. Her goal is to mix the Afghan culture and its diverse range of fabrics with Western styles.


SERBIAN FASHION. Three young designers at the start of their career, Jelena, Katarina and Teodora, are students of the college of textile - design technology and management. They were brought together by the similarity of their ideas and their desire to work as team players. Now, they are ready for challenges in fashion design. Their collection is based on Serbian folk costume due to their desire to bring Serbian culture and spirit closer to the world. For this reason, they used details, colors, and patterns from folk costumes.

VAN DOREM. Throughout his career, Dennis van Dorem, a fashion entrepreneur from Modevakschool in the Hague, developed his own unique fashion style. He tries to create unique pieces by everything he sees, feels, and hears. He mentions that his pieces are not only meant for the catwalk, but for any unique soul. After he travelled the world, he got inspired to improve his qualities. 

A.J. METS. by Albert Jan Metselaar. Albert Jan is a conceptual artist and his slogan is “freedom of design”. He graduated in Fashion Design at the Willem de Kooning Academy in 2011. After his graduation he started designing menswear and combined this with graphic design. In 2012/2013 he developed a menswear collection called ‘Imaginary Youth’ that he presented at Fashionclash Maastricht, June 2013. Imaginary Youth is the beginning of A.J. METS. world where imagination meets reality. A.J. METS. is about identity, image, statements, contrast, collaborations, progression and PUSHING THE LIMITS.


After the incredible show, it was time to enjoy some cocktails, dance a little and look back on a successful night. We hope you enjoyed it!


On behalf of the NFS team we would like to thank the designers, hair and makeup,  the models (New Generation Models and Cachet Models), Eethiek and everyone else who made this show possible. And lastly, we thank the audience for making The NFS Annual Fashion Show 2019 a spectacular event!

Written by Lotte Janse, Marketing Team

How to stay up to date with the fashion industry


June 03, 2019

Over the past years, The New Fashion Society has aimed at creating an environment inwhich like-minded students from all disciplines can connect through their mutual interest infashion. In alignment with the idea of helping (aspiring) professionals during the beginningsof their careers in every way possible, we would like to introduce you to FashionUnited.


FashionUnited is an independent platform which collects, creates and communicates contentrelevant to the industry. Every year, more than 50,000 articles on fashion, retail, business,culture and education are published and help fashion professionals stay up-to-date.


Regardless of whether you are interested in the latest news, looking for industry-statistics fora university paper or searching for that perfect internship position, FashionUnited is thefashion hub to do so.


Acknowledging the importance of young professionals, there even is an entire sectionexclusively dedicated to education called The Fashion Education Network. There, you canlearn about recent developments regarding fashion schools, courses and up-and-comingtalent.


As FashionUnited’s central mission is to increase the efficiency of the industry, simplifyingrecruitment processes is of crucial importance. And there is great news if you are looking for an opportunity to gain work experience!


Finding the perfect internship has just become a lot easier. From now on, you can find amultitude of attractive vacancies for young professionals at the bottom of our careers page -brought to you by FashionUnited.


So, make the most of your time at university! FashionUnited and The New Fashion Societywill help you to learn as much as possible about the field you would like to work in and startconnecting with professionals in the industry from early on.

The NFS Vintage Fashion Show: A huge success!

At Erasmus University Rotterdam

March 26, 2019

This academic year, the New Fashion Society decided to put more emphasize on sustainability and thus create more awareness towards green fashion. On Wednesday March 6th, 2019, the New Fashion Society’s first fashion show featuring sustainable fashion took place. The event occurred during the Erasmus Sustainability days, which was also a collaborator, and therefore the leading focus of the event was Vintage. The main goal of the event was to introduce students to vintage as a new way of shopping, and to encourage them to act more sustainable once it comes to clothing. Together with an amazing team of models, make-up artists, and hair stylists, the NFS team created an unforgettable night. 


The spectacle started off by a motivational speech of Weijyu who talked about the story of the couture label WEIJYU; from tradition to modernity, from abandoned to new life.The brand is a designer label which transfers culture and old handcrafts into modern design and goes beyond the exploration of humanities and traditional crafts. It emphasizes the concept of sustainable fashion, which brings together excellent fashion creations and social fashion which are embedded with historical impressions and future prospects. The designer shared his stories behind the textile, clothing, and his previous collection from 2016, to his current works to show the entire footprint as a sustainable label. 


After the inspiring speech it was the models turn to take on the stage. The models were dressed in vintage clothing from stores such as; Old North Interiors, ReShare Store, Vintage & Labels by Hendrikus, Preloved Fashion selected by 3x M, Von deux, Vidi Vici, and Bellamy Gallery, who chose their best selections to be shown. All fashionable outfits were vintage and second-hand pieces put together. Even with vintage clothing and second-hand pieces, you can create a fascinating outfit. 


More about the stores!

Old North Interiors focuses on the finding and collecting of vintage and designer furniture. But besides the authentic interior decorations, they also offer an impressive selection of Vintage clothing. Driven by his passion for vintage and authenticity, the founder of Old North has collected amazing items. More about Old North Interiors here:


The Von Deux project embraces cool and unique vintage items which were carefully selected for the clients desires and needs. The shop focuses on several decades, cultures, and styles when it comes to the clothing pieces. Every Friday, new items are posted on their website. Check it out:


Vintage & Labels by Hendrikus was set up by a guy from Rotterdam who specialized in gorgeous vintage wear from the best periods of time. All items were personally selected and chosen with consideration into its cuts, wear-ability, and quality. More about the store here:


Vidi Vici offers seasonal clothing and clothing for every occasion. New, designed by Vidi Vici or second-hand, for ladies and gentlemen, from the seventies to trendy retro. They have a wide range of (second hand) shoes, (new and second hand) belts, shawls, gloves, hats, necklaces, bracelets, earrings, and brooches! Find out more here:…


Preloved Fashion select by 3 x M is represented by Mar, Madeleine and Manuela (3xM); three girlfriends with a passion for fashion and always looking for new challenges. They offer a high-quality collection with high-end fashion and leading brands. More about the fashion store here:


ReShare Store is a second-hand clothing store of Leger des Heils (the Salvation Army) who believe in ‘sharing again’. They have a big collection of vintage items who are for people that have little to spend, or for someone that is looking for an item with a story. More about the ReShare store here:


Bellamy Gallery believes that instead of ‘talking green’ we should ‘act green’. They mention that if you buy twice less you can save 23% Co2 emission per year. The goal of the store is to help the client reduce their footprint by letting them invest in good sustainable key pieces that you can combine with almost everything in your closet. Also, the vintage pieces are high quality which lasts for a longer time! More about the store here:


Clothing Swap by EUR Wardrobe

Straight after the fashion show, EURwardrobe organized a clothing swap. Students were able to swap their clothes for different items or purchase some pieces of vintage. The idea was for students to tidy up their closets, give away what they do not need, and therefore be sustainable! 


On behalve of the NFS team we would like to thank Erasmus University, the participants, the designers and fashion stores, but also the audience for making the vintage fashion show a spectacular event with as main goal raising awareness for sustainable fashion! 

Written by Lotte Janse, Marketing Team

How To Get a Fashion Internship

January 31, 2019

Fashion is one of the most competitive industries, so high grades, and a recommendation letter from your teacher will likely not be enough to land you your dream internship. However, this does not mean you have to give up. There are many more ways to get into the company of your choice, you just have to be creative. If you follow these tips, and check out ​these vacancies​, finding a fashionable internship will get much easier.


Use your connections

I think we all remember when Blair Waldorf got an internship at W magazine by faxing every single fax machine in the company, while Dan Humphrey got the same job just by getting Lilly van der Woodsen to use her connections? If you have no idea what I’m talking about, and you’ve never seen Gossip Girl (where did things go wrong?) you probably still understand that nobody uses a fax machine anymore and that it’s time to start building a solid social network. If you have a cousin, neighbour, or a best friend of your aunts' son who has a position within a fashion company, don’t be scared to ask them to introduce you to a person who could end up hiring you. Everyone has to start somewhere and most people have had that special someone who has helped them along the course of their career, so they would probably be happy to do the same for you.


Get as much experience as you can

Being a member of an association like NFS is such a good move as a student wanting to get into the fashion field. Any experience that you can pick up along the way does not only look great on your CV but also gives you something to talk about during interviews. I remember from all the interviews that I did at fashion companies that they were always very impressed with my experience in organizing a fashion show. You can also become part of a Marketing Association, organize parties for the Dance Society, or work on sustainability at the Sustainability Hub. This way to develop qualities that will eventually help you when looking for an internship in the fashion industry.

Another option, when you also want to earn a bit of money, is to work at a clothing store. Maybe you can even become a personal shopper? This way you can easily roll into the fashion industry without having to have too much experience.

Besides gaining work experience, you will also figure out what you like yourself. When I organized dances for the Erasmus Dance Society I learned that I love organizing parties, but that my talents were not in the financial department. When organizing fashion shows for NFS I learned that I love working with creative people, but that I still had a long way to go when it came to interacting with industry professionals.


Start something for yourself

When I was in my second year of university, I started to become very fed up with only learning theory. I missed being able to express my creative side. First, I decided to write a blog, sharing my life experiences, outfits and beauty tips. I did this purely from my own interests, not specifically to stand out in the eyes of potential employers. From there, I started getting more serious with Instagram, and eventually started a podcast. These things help a lot when you’re trying to find an internship because as an intern you’ll find yourself doing a lot of writing and social media. Showing that you are doing these things in your free time and that you actually like doing it will make you stand out from other candidates.

Starting something for yourself can mean something different for everyone. You can start customizing your own t-shirt, start an organic underwear business, take up wedding photography, or bake cupcakes for dogs. Every sign of initiative and entrepreneurship is super attractive in an intern for any business, but since the fashion business is extra competitive you have to step up your game.


Work your way up

It might be a little unrealistic to think that you will start as Anna Wintour's assistant on day one, but that doesn’t mean that you can’t work at Vogue at all. Even if you start off in a back closet somewhere folding clothes, does that not mean that you can’t work your way up. If you work hard and take up every task with enthusiasm (even if it’s walking the office dog) you stand a much better chance to get noticed, and make promotion.

This is also why internships are so important because by showing your skills in a company, there is a much bigger chance that they eventually will hire you as a real full-time, paid employee.


The easiest way to the internship of your dreams is obviously through ​Here you can find many fashion internships at companies like United Wardrobe, Asos, We are labels,

Marks & Spensers and Hunkemoller. Good luck on your journey, and don’t forget... dreams don’t work unless you do!


- Sarah Leebeek, Growth intern at ​

Internships in Fashion

by EUR Students

January 16, 2019

On the 17th of January, the New Fashion Society hosted another successful seminar around the topic of internships in fashion. NFS was very honoured to have had as guests three EUR students who’ve done their internships in the field of fashion and who agreed to share their experiences with all of us.


The first speaker was Anne Bertemes who worked as an intern at Viktor & Rolf - a Dutch fashion house known for its avant-garde designs. Anne was one of the company’s first interns and said that the application process was quite nerve wrecking. “Before being accepted to intern at Viktor & Rolf I’ve sent tens of e-mails to different companies and never getting a reply. When I stumbled upon the Dutch fashion house they didn’t even have a vacancy listed on their website so I just decided to email them and see whether there is space for me there. I was lucky enough to actually hear back from them and being asked to interview.” Anne advised to keep on applying to different intern positions and never lose hope, perseverance does pay. 


Loes Julicher was the second speaker, an intern at HTNK Fashion Recruitment & Consultancy. HTNK is an extensively internationally operating fashion recruitment & consultancy agency based in Amsterdam. As an intern Loes was operating in a lot of fields within the company, one of them being taking care of the company’s social media pages and driving audience growth. One thing Loes mentioned was their official page on Instagram, which considering the analytics was not attracting enough visitors. To her request, Loes was given the permission to manage the Instagram page and establish a new posting and content routine. Although her new strategy worked pretty well, as soon as her internship finished she noticed that the company went back to their previous layouts. “It is difficult to change a company’s ways of doing things, especially when you’re just a ‘passing by’ intern.”


Last but not least, our third speaker was Brianne Wind, an intern at the famous Vogue Netherlands - which we’re guessing does not need an introduction. At Vogue Brianne was a fashion intern and got her job thanks to a very creative CV which she designed in the form of a magazine. “Do not be afraid to put your creativity out there, especially for fashion companies. There are thousands of CVs in their email box and they will only pay attention to the eye-catching ones.” Prior experience as a fashion model also helped Brianne get her internship as a fashion inter. “A fashion intern works insanely hard. I ended up working up to 60 hours per week. When your manager texts you at 11pm and tells you you have a project to do due next morning, you cannot say no.” 


Whether it is one of those companies you wish to intern at, or any other ones, an internship in fashion requires a lot of perseverance, passion and hard work (as our speakers confirmed). 

How to Look Amazing for Work Within an Hour

January 12, 2019

Ask anyone at ​​ and they will tell you the same thing... that I’m a tiny little bit of a diva. This means that besides the fact that I greet my colleagues with “hi, fans” every morning, I also prefer to show up to work full glam; caked face, heels, and a dress of some sorts. Now, I want to start this blog post with a disclaimer. You really don’t have to feel like you need to wear make-up every day or wear heels all the time. Some jobs might require more formal dressing, and than it can definitely be smart to stick to these rules. But I have many male and female colleagues that prefer going to work in their T-shirts without make-up on, and they look absolutely stunning every day and are great at their jobs. This article is for all the boys and girls that like to be a little extra at times and that like to go to work slaying their look. I have to admit that I have gone to work missing the mark completely quite a few times (e.g. having red glitter on only one eye) but overall I would like to think that I have found a way to get ready for work within an hour, and I would like to share my tips on how to get this done. Btw, this also goes for getting ready for uni, a side-job, the gym or a cute date. Ah, who are we kidding? Probably just for a night on the couch eating pizza with our friends.


1. Waking up

We all know how hard this can be. I have to get up at ​7:30​​ to be ready to bike to the office at ​8:30​​. I have 3 alarms set every day, and usually, I miss the first one, which means I wake up at ​7:40​​. To survive in these horrible cold dark Dutch days, the first thing I do is turn on the brightest lights in my room. A really good one to wake up instantly is to play some bangers on your speakers. Personal favorites are “Sweet but Psycho” by Ava Max, “Ruin my life” by Zara Larson and “Let you love me” by Rita Ora.


2. In the shower

Yes, it’s ​7:45​​ and we have made it to the shower. I will say this is the nicest part of getting ready. However, don’t let the warm water fool you, we still need to hurry up to get to work on time. The most life-changing thing I have implemented in my morning routine is to brush my teeth in the shower. This gives me the time to enjoy the warm water while being productive at the same time. Then I use my face brush to scrub the makeup of last night off my face (I know it’s really bad to sleep with makeup on, but sometimes I just can’t).


3. Getting dressed

7:55, ​​5 minutes to get dressed. How I do that? This is going to sound a little crazy, but I like to plan all my outfits in advance. On Sunday I lay out all of my outfits for the week on “the chair,” because if I don’t know what to wear I get way behind on schedule. However, sometimes this goes horribly wrong and you’ll just have to improvise. Like last week, I bought new shoes, that turned out to be way too tight, my toes did not get any blood, and they were hurting terribly. I could not get the shoes off my feet, had to change my outfit to match my other shoes and was 40 minutes late to work.


4. Putting on makeup

Makeup takes the longest. I can get completely wrapped up in doing my makeup and before I know it half an hour has passed. I try to keep it easy-going and natural but I always end up with the essentials; primer, foundation, concealer, powder, blush, bronzer, contour, eyeshadow, etc. I try to start doing my makeup at ​8:00​​ and usually finish at ​8:15​​, but this means that I had to make some changes in my routine. I found that stick foundation is the fastest to look flawless, and that if you have no time to do your eyeshadow it’s best to just put a bit of bronzer above your eye for definition. There are tons of videos on Youtube on how to do your makeup in less than 5 minutes, so I’m sure it can be done much faster, just not by me.


5. Breakfast

I personally consider a midnight snack the most important meal of the day, but most people seem to think it’s breakfast. I really like bagels in the morning because if it wasn’t clear yet, I’m a little high-maintenance. At ​8:15​​ I put my bagel in the oven. I quickly stuff everything in my work bag, 12 euros on sale from H&M, put my heels on, and check the overall look. I quickly finish eating my bagel and run out the door.


Sounds great right? Yeah, in reality, I’ve never been on time for work once, and at least one day a week I decide to skip all of this and just sleep half an hour longer. But I’m sure you can do it!

Did this make you super excited to start working? Go on ​ ​and find tons of fashionable jobs. You can sign up ​here​!


- Sarah Leebeek, Growth Intern at

NFS goes RSM Leadership Summit

The Power of Purpose

January 01, 2020

It has been just two months since the beginning of the new academic year, and we could not be more excited about all the things that we have already experienced through NFS and all the upcoming events. One of the most inspiring experiences of the past two months was the RSM annual Leadership Summit, to which we were invited by RSM, so we could have the opportunity to live and, later on, share our experience with our fellow students at Erasmus. Not only was it one of the most inspiring events we had ever been to, the event turned out to be very interesting from NFS’ point of view, as it represents a real business-­wear fashion hub.


At the RSM Leadership Summit, you will hear from purpose-­driven international business leaders and their personal approaches to their own organizations. The theme this year was ‘The Power of Purpose’. How can purpose be defined and why is it so very important to have a sense of purpose in your organization? Each speaker shared with us their own vision about the topic, and how it can be related to their professional life.

The  Keynote Speakers

The first speaker of the day was Michiel Muller. Michiel Muller is a ‘serial entrepreneur. He founded several companies, including the unmanned petrol service station chain Tango and the road assistance company Route Mobiel. The latest company he co-­founded is the online grocery store Picnic. Picnic was very innovating for the food industry, as it was never done before and it had a clear purpose. As there is so many food waste, unfair trade, wasted time and air pollution from vehicles, the food system needed to be changed. Picnic is an alternative which helps overcome these issues, in this way boosting sustainability.


Prof. Daan Stam was the second keynote speaker. Daan Stam holds the endowed chair of leadership for innovation at the department of Technology and Operations Management at Rotterdam School of Management, Erasmus University, where is the section head for the Innovation Management group. His keynote was about the relation between goals and purpose. “I’m going to say a purpose is a goal, but not every goal is a purpose.” With this statement Daan Stam made a distinction between high and low goals, where he thinks that the goals are the purpose, but that purpose runs in the lines between these high and low goals, where everything that is done in the organization should have a link to the high goals.

The third speaker was by far the most interesting from a fashion point of view, as it was lingerie designer and entrepreneur Marlies Dekkers. Marlies Dekkers is a pioneer in luxury lingerie and Dutch design with her own lingerie brand Marlies|Dekkers. She had a clear purpose which she openly shares through her collection, on social media, and also during her keynote at the RSM Leadership Summit 2018: Empowering Women. Marlies Dekkers discussed the three waves of feminism, where the first was from the 1900s to the 1950s, with a focus on women’s suffrage, property rights and political candidacy. The second wave was from the 1960s to the 1980s, focusing on reducing inequalities between the genders. The third wave was from the 1990s to 2008, where women tried to embrace individualism and diversity. The fourth wave is active now, where we try to fight sexual harassment and misogyny. With her lingerie designs, Marlies Dekkers was especially active during the third wave. “I believe all women are as beautiful, desirable and sensual as they find themselves to be.” She also told that her road to success was not the obvious and easy one. “I had to find my inner fire, and follow that inner purpose, and it doesn’t always give you a clearly marked road.

Vincent van den Boogert is the CEO of ING in the Netherlands. During his keynote he wanted to talk about his purpose with ING. As banking is not always popular, they really need a clear purpose. Vincent van den Boogert explained that with ING he wants to help people make smart decisions. ING’s purpose is “empowering people to stay a step ahead in life and in business.

The last but definitely not the least keynote speaker of the day was Shaun Tomson. Shaun Tomson is a former world champion surfer and drawing on his years of experience of surfing and business, Shaun Tomson shows how to create transformational change and activate the internal power to be the best one can be in the pursuit of a meaningful life. He wrote a book ‘The Surfers Code’, in which he presents a simple tool for purpose. He asks everyone to write a personal code for commitment, in which you write 12 statements all starting with ‘I WILL’. Moreover, interesting to notice is that Shaun Tomsom also is active in fashion, as he has two apparel brands: Instinct and Solitude

Business-Wear Fashion Hub


If you are not already enthusiastic by hearing about these inspirational leaders, you might be after hearing about the diverse audience, especially on a fashion perspective. Because we wouldn’t be The New Fashion Society if we hadn’t focused our day on finding out what purpose people find in the way they dressed. Therefore, we asked several people about why they choose their outfit of the day, and if they think there is a connection between being a good leader and the way we dress. Below I’ll let you know what all the leaders shared with us:

often choosing your outfit for formal situations goes by default, but if someone is more creative and more confident, they can exaggerate it a bit and make it more daring.


Bold choices makes you stand out and people remember you better. That’s why I chose the red suit for the Leadership Summit today.


I’m in interior design, and it’s a bit like fashion. You should go for timeless quality products and then play with the details and accessories.”


As a leader, dressing formal makes you look more professional. However, sometimes you should also be open to a more casual style, since it makes you more approachable and open.”

All with all, we had the most amazing day at the RSM Leadership Summit on both a leadership and fashion point of view. But let’s not forget about the delicious food provided during the whole day, as there were a lot of fun networking breaks during which we could try a ton of different kinds of food stands and an open bar, cheers!

How To Dress For Any Job Interview?

October 24, 2018

Aren’t job interviews just the most nerve-wracking occasions. It’s like going on a date, but without the romance, and with a potential nine-to-five. The only thing that helps me calm down, is controlling the only thing that’s in my control; my outfit. No matter what job you’re going for, there’s always a way to dress perfectly for the job, but still add your own personal touch that makes you stand out. When I had my interview at ​​ I was so nervous and had spent hours thinking about my outfit. I decided to go with flared white pants, a black see-through blouse (with a top under it; I decided not to bare it all, literally, and figuratively), and a simple pair of black heels. Knowing what I know now about’s chill company culture, I wouldn’t do anything differently. I think it was appreciated that I dressed like an individual and that I put time, and effort in what I wore. However, having interviewed quite some candidates myself now, and meeting lots of professional people, I feel like I’m able to give all future professionals a few tips.

1. Do all the research

You are academically educated for a reason. You spend 3 years at university learning how to do research, now it’s time to put all that knowledge to good use. Go to the company’s Instagram page and check out what everyone’s wearing. If you look at the ​Instagram page​ of my company, you can see that every single person dresses quite casually which means that you can definitely get away with wearing jeans to your interview. However, if you are up for a job in a big law firm I would suggest dressing more like Rachel and Mike from Suits if you see only Donna’s and Harvey’s on Instagram.

2. Take it up a notch

I would always suggest dressing up just a bit more professional than you think is necessary. In job interviews, there’s no such thing as being overdressed. A good outfit shows that you put an effort in your appearance, which creates the idea that you will also put effort into your work. In practice, this will mean buttoning up one more button, opting for a tie, or wearing a dress that falls just below the knees.

3. Give a personal touch

However, please don’t confuse professional with boring. You also want to stand out from your competition, and a very easy way to do this is with your outfit. Wearing a beautiful necklace, a special tie, or wearing a silk scarf in your hair, can not only

make you the most outstanding contender for the job but can also be a good conversation piece.

Got your outfit all figured out, but still super nervous? Remember this; my first interview for was over Skype and I thought that it would be okay to just wear pajama pants because they wouldn’t see them anyways. This held up until I had to go grab my headphones and it became very clear that I had only decided to only put an effort in the top part of my outfit. But guess what, they still hired me. So no matter what you wear, having the right attitude and being a good fit for the job will always stay most important.

Don’t worry, you got this!

Did this make you super excited to find a job? Go on ​ ​and find tons of

fashionable jobs. You can sign up ​here​!

- Sarah Leebeek, Growth Intern at

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