Guided sustainable shopping tour Rotterdam
August 3, 2020
As some of us might have been a little too enthusiastic decluttering their wardrobe Marie Kondo-style, we think it's time to highlight a few of Rotterdam's sustainable and vintage shops so that you can fill your wardrobe in a sustainable way.
1. Joline Jolink.
Starting off with Joline Jolink. A few years ago Joline Jolink broke with the traditional fashion system. She has stopped doing fashion shows and has stopped working with sales agents and shop keepers. This allows her to be more flexible in responding to her clients' needs and wishes. Additionally, she stopped holding sales as she beliefs sales send out the wrong message; clothes are no disposable products, but products you should cherish.
Joline Jolink makes timeless designs made from high quality sustainable fabrics; her jeans are made from organic cotton and the wool and silk she uses are produced from waste material. The manufacturers Joline Jolink collaborates with are also selected carefully so she can make sure that the working conditions are good. She only designs small collections in this way she can keep her stock small and is thus able to avoid a clothing surplus.
Adress: Nieuwe Binnenweg 82
2. The GoodPeople.
The Goodpeople is a menswear brand from Rotterdam. It started out as a label, but now the brand has its own store located in the Pannekoekstraat. The clothing of Goodpeople is produced within Europe. In that way, they can build a more personal relationship with the manufacturers to make sure the working conditions of the people manufacturing their products are good. Besides this social sustainability aspect, the brand also strives to reduce its environmental impact by using high quality fabrics and making timeless designs to expand the product's lifespan.
Adress: Pannekoekstraat 52a
3. Vintage & Labels by Hendrikus
In the Pannekoekstraat, one can also find the vintage store Vintage & Labels by Hendrikus. This is a shop-in-shop in Blick Brillen (an optics store where the sustainable glasses of Dick Moby are sold). Vintage & Labels by Hendrikus is filled with unique designer items from Prada, Dolce & Gabbana, Marc Jacobs, Burberry, Céline, Thierry Mugler and Moschino. All items are in good condition and carefully selected by the owner
Adress: Pannekoekstraat 35a/37a
Dearhunter is located in a beautiful building on the Eendrachtsweg in the Witte de Withkwartier. The place is nicely decorated with beautiful fitting rooms and nice mannequins. At Dearhunter they always select the most beautiful garments, shoes, bags, sunglasses, hats and jewellery. Are you looking for a unique item for a reasonable price? Then you should definitely visit Dearhunter!
Adress: Eendrachtsweg 55a
5. Showroom 41.
If you need new clothes as well as a new hairdo, you should definitely visit Showroom 41. Because besides being a unique vintage store, there is also a hair salon and make-up bar. Every garment, shoe and accessory has been carefully checked and cared for and repaired if necessary.
Address: Zaagmolenkade 43
6. Vintage Rebel
You may know Vintage Rebel from the Vintage Kilo Sale that they normally organize. Last February, they organized one on campus in collaboration with NFS and Rethink Apparel. We also showed some of their beautiful pieces during the Vintage Fashion Show. Unfortunately, the coronavirus makes it impossible to organize these Vintage Kilo Sales. However, that doesn't mean you can't buy the amazing garments of Vintage Rebel anymore. The owner, Heidi Vergeer, now organizes private shopping days so that you can still shop the most beautiful vintage treasures for your closet in a corona-proof way. Curious about these private shopping sessions? Then keep an eye on the social media of the Vintage Kilo Sale!
Address: SPEK Design Dock, van Helmontstraat 19 Rotterdam
Influencer Marketing: Internship, fashion and COVID-19
July 10, 2020
About IMA and my internship
For a couple of months now, I have been an intern at Influencer Marketing Agency (IMA) and I would happily share some interesting facts about the company and influencer marketing in the fashion industry and in times of COVID-19.
Let me first introduce IMA as a company. IMA is the pioneer of the influencer marketing movement. It all started with Maddie Raedts and Emilie Tabor setting up a fashion blog. Soon they realized how powerful so-called influencers could be and that is how IMA came to exist: A full service agency for brands who wish to communicate through world’s most powerful bloggers, vloggers and social media influencers.
Influencer marketing is super relevant in the fashion industry. As a matter of fact, #fashion is the most popular hashtag on Instagram. IMA collaborates with big brands such as Tommy Hilfiger, Zalando and Armani Exchange. If you would like to view the Tommy Hilfiger IMA case study click this link: https://www.youtube.com/watch?v=aMHLp0tug0Q&t=30s.
Influencer marketing in times of COVID-19
There have been some interesting shifts in influencer marketing during COVID-19. Amongst others, there is a shift from luxury to health, wellness and mindfulness. Before COVID-19, influencer marketing, in the fashion industry especially, was mostly about luxury. Not surprisingly, influencers sharing comfort and luxury products, is not appreciated in the hard times we find ourselves in now. Therefore, there is a significant change in content. Content is more focused on people’s well-being, both physical and mental. Fashion and beauty influencers also collaborate with governments and health institutions now, to get the word out about social distancing and safety. An example is Chiara Ferragni who partnered with Oreo to make a clothing line. The famous influencer donated 100% of the proceeds to help fight against COVID-19.
Like almost every other industry, the influencer marketing industry is hit by the virus. Events attracting influencers, such as Coachella or every other influencer trip obviously is cancelled. Especially travel influencers have to be creative and find new topics to post about. Nevertheless, influencer marketing can be even more important during Corona, as people now have turn to influencers for inspirational content. People are using social media more than ever to look up home recipes, home workouts and online shops. Some people even wonder if influencer marketing might be changed forever due to Corona. It is always important for influencers to be as authentic as possible, but in a recession or after it is even more essential for influencers to be trustworthy and show empathy.
If you have any questions about IMA, influencer marketing or my internship, do not hesitate to contact me:
Face masks as a fashion trend
June 20, 2020
It is a weird time we are living in right now. Despite the distances and division in the world nowadays, it feels like we are all living the same lives: being restricted from going anywhere and living in quarantine. When we do go outside, it is mostly for essentials like groceries or those who are not able to work from home and have to travel there. Every country has different measures in place (in some cases being lifted to a certain extent) but one seems to be almost everywhere: face masks. And while it is used as a safety measure, fashion brands have used this as an opportunity to make it into a trend. Some were already doing this way before the pandemic (think Billie Eilish in the Gucci face mask at the Grammys last January) and high fashion brands, including Louis Vuitton, Burberry, Gucci, and Christian Siriano, having turned their businesses into factories making face masks for those working in health care.
Leaving the medical face masks for healthcare workers on the frontlines, some brands have jumped on the bandwagon and are making face masks more than just a blend cloth that takes up half of your face. As we are not able to communicate the way we used to with our faces covered up, people are using face masks to do just that, as fashion has always been a form of self-expression. While a lot of brands and businesses are quick to point out that it is not a fashion accessory in times like these, it does not mean the eye also wants something when it covers up so much of your face. With DIY tutorials popping everywhere, you can easily make one if you are a little creative. However, brands are here for those who rather leave it up to someone else.
While brands do make face masks to have some sort of revenue stream, most of them also put (part of) it towards relief efforts any way they can. Some designers have a ‘buy one, donate one’ policy. Others try to use left-over fabrics to try and reduce waste and up-cycle. Right now, there is a vast amount of options if you want to have a fashionable face mask. From one color to patterns to bohemian to floral. There is something for everyone. And you do not have to look far if you also want a face mask that put some of its sales towards COVID-19 relief efforts. Prices range from affordable to expensive so you can spend however much you want. The eco-conscious brand Christy Dawn, located in Los Angeles, has made sustainable masks that you can buy as a 5-pack for $30. For every five masks sold, they donate five masks to those in need.
If you want to spend a significant amount of money on face masks, here are some examples. Proenza Schoeler put out a selection of seven limited edition face masks that go for $100 each. They are reusable and one is even made of satin. 100% of net proceeds do go to the New York City Mayor’s Covid-19 Emergency Relief Fund. So while you are spending a lot of money on just one face mask, all proceeds will go to where it needs to go at this time. Fun fact: all face masks of this brand are sold out at the moment. A similar initiative launched with a limited-edition face mask of Collina Strada. Also going for $100, purchasing one of these face masks, five will go towards healthcare workers in New York City. The company also states that if this face mask is out of your price range and you need one for you or a sick loved one, you can reach out to them and they will send you other masks at no charge.
It just goes to show that the fashion community is rallying together and trying their hardest to not just make ends meet but also put their resources available towards this pandemic. While these resources differ per brand, the endless dedication does not. Whether this is a trend to stay for years to come is questionable in my opinion (hopefully this whole ordeal will be done by then and a vaccine/solution is found) but when buying one for right now, you at least have the option to wear one you like and at the same time help contribute fighting the virus and support relief efforts.
Are digital fashion shows here to stay?
May 28, 2020
Netflix, Twitch, Youtube and Co: Corona has dramatically changed our daily screen time. Not only are we watching more TV, series and movies, but also explored new content that we usually wouldn’t consume or that simply wasn’t there before. Luckily, we don’t have to give up our daily dose of fashion because the industry in moving online!
With Gucci closing its production side, Levi’s and Estee Lauders chief executives cutting their salary base for the time being, Rebecca Minkoff laying off their brands wholesale employees, and Neiman Marcus filing for bankruptcy, the world of fashions has taken drastic measures in those undeniable tough times. What’s needed is the little extra portion of adaptivity.
This adaptivity is best shown throughout these year’s Fashion weeks. While Fashion headquarters such as Milan, New York and Paris are facing major delays and even full cancellations of the shows (by i.e. Angel Chen, known from the Netflix series ‘Next in Fashion), a majority of the world’s largest design houses such as Chanel, Dior, Gucci, Hermes, Prada and Versace are cancelling their international resort 2021 runways as the result of the health crisis. However, those shows that do take place found an efficient way of bringing the world of fashion right into people’s living rooms.
Already in February, Gorgio Armani barred an audience for his 2020 runway show and instead posted a video of the show on the brand’s website and social media platforms. To set an example, Giorgio himself was wearing a face mask after entering the building. This year’s first purely digital fashion week in Shanghai taught us a valuable lesson about what the fashion scene of the future could look like. With over 2.5 million people watching the opening ceremony on Alibaba’s Tmall and 6 million viewers turning on their screens on the first day, the online format exceeded any regular fashion show’s seating capacities by far. Lasting about an hour to half a day, a lot of the show resembled a home-shopping channel experience on QVC, where a salesperson is interacting with the viewers.
But besides all the enthusiasm about the Fashion industry ‘making the best’ out of the current situation, others raise their worries about how digital fashion can replace the real deal. To be fair, designer had little time to put together their shows in the livestreaming ecosystem, which made them perfectly ok for a live show but not engaging enough for an online video. What is needed are fast-changing camera angels and quick changeovers that create the needed dynamics for a well-produced fashion film. At the same time, video recordings leave especially one question open: how is the feel actual feel of the quality and fabric? Low-resolution quality poses designers with one of the largest challenges, since is seems impossible to replace the interaction that takes place away from the catwalk (i.e. private appointments with potential buyers).
While designers may struggle with the lack of human contact, those who usually don’t have a front-row seat benefit from extra insights and content. So sit back, relax and enjoy the (fashion) show!
Fashion industry internship experience
May 26, 2020
Hi there! My name is Nadine Steen and I am currently doing an internship at Dior. As part of the biggest luxury conglomerate LVMH, they are based in an office with Guerlain, Givenchy, and Benefit in Rotterdam. With this article, I’ll try to give you some insight on my experience!
As the Online & Customer Relationship Management intern you basically work for (mostly with) the Online Manager. You work in the field of e-retail and e-commerce. However, I’m also in touch with the people from product management, merchandise, (trade) marketing, and PR on a daily basis. Because the office isn’t that big, you get to see a lot from other departments as well. Besides, almost every department has an intern, so there is a very nice mix of employees and interns. This creates an atmosphere in which there is always someone to go to for advice, questions, or to discuss something you’re working on.
Together with my manager, you start off with creating an online strategy which you will execute during your time as an intern. We always work far ahead, so I’m always working on upcoming launches and promotions, months ahead of their so-called ‘On Counter Date’ (Launchdate). As the intern, I’m mostly responsible for the communication with e-retailers such as Douglas and ICI PARIS XL. This includes providing them with all the necessary information about a new product, regularly monitor the Dior Ecorner on their websites to ensure optimal operation, and discuss visibility and placement on the website. This is my favorite part of the job because you really get to work together with the retailers and create the best online presence possible, beneficial for both parties.
Furthermore, you’ll be busy creating the actual materials for online visibility: things such as social media, content pages, newsletters, and brand pages. For this you are in constant communication with the central Skincare, Make-up, and Fragrance Teams in Paris; together you discuss creating the materials according to the Dior guidelines. On top of that, you assist in translations, you create CRM materials and monitor the online financials.
I feel like especially during these times when online shopping is and will be more important than ever, doing an online-focused is a great challenge. It’s international, gives a great insight into the behind-the-scenes of a luxury brand, and offers the base of a network in the luxury industry. As a luxury brand, they expect a lot from their interns, but you’ll get a relevant but also unique experience in return!
If you have any questions or want to know more, don’t hesitate to contact me on Linkedin!
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Impact of Corona on Fashion
May 10, 2020
The outbreak of the coronavirus (technically known as SARS-CoV-2) has been a catastrophe in many regards. Disregarding the social and psychological impact, the economy suffers tremendously. The fashion industry poses no exemption to this.
All over the world fashion companies are affected. The industry depends enormously on physical interaction. If retail stores remain closed for two months, a report released by Business of Fashion and McKinsey & Company suggests that 80 percent of publicly listed fashion companies in the western world will find themselves in financial distress. The purchasing power of the population decreases overall, shifting priorities from luxury to necessary goods. Furthermore, on a psychological side note, there are no possibilities anymore to show your new pieces and outfits as people are quarantined, decreasing the demand for fashion items in my opinion even further. Moreover, supply chains are disrupted with people losing jobs and wages being cut, leaving workers in misery.
The above-mentioned report predicts that the apparel and footwear sector will contract by 30% and the luxury fashion sector by almost 40% in 2020. The numbers speak for themselves. Furthermore, it is shocking to see that many of the most important scenes for the industry are hit the hardest.
The Lombardy province is at the center of the outbreak in Italy. Well-known for textiles and manufacturing, home to brands like Prada, Versace, and Armani. Calculations show that more than half of the Italian textile production and clothing factories are located in this region.Paris, home to many fashion houses such as YSL or Louis Vuitton, established one of the strictest lockdown policies in Europe. Most alarmingly is the situation in China. Investment bank Jefferies estimates that Chinese buyers, representing the fastest-growing luxury buyers in the world, made up 40 percent of the 281 billion euros spent on luxury goods globally last year. Ralph Lauren closed 2/3 of its stores in China, Burberry 1/3, Nike ½ and Capri, owner of Michael Kors, Versace and Jimmy Choo closed 150 of its 225 stores in the country. Adidashas seen its business activity in the country drop roughly 85% compared to the same period last year. Furthermore, China is the world largest textile producer, causing shortages in stores worldwide, affecting the fashion industry even more than other industries due to the existing seasonality. Many brands became too dependent in their upstream supply network, which has been accepted due to cost-efficiency, but the price for that has to be paid now.
Furthermore, consumer behavior will change, leading people to focus on so-called heritage pieces with a bigger life span. Minimalistic and lasting items will be demanded, leaving hype products to suffer from this change.
Nevertheless, history has proven that the economy always recovers. Especially necessary industries such as the fashion industry will not simply break down and vanish. Mary Pieterse-Bloem, Professor of Financial Markets at Erasmus School of Economics, rightfully refers to the current crisis as a good example of Joseph Schumpeter’s process of creative destruction. The economy has to adapt to changes in consumer behavior and the current restrictions. This calls for innovations and new ways of making business. Looking at the fashion industry this could include a stronger focus on online shopping, designs for more necessary items, improvements of supply chains, importance of collaborations etc. “Creative destruction is the source of economic growth and also increases productivity. (…) this crisis could be a blessing in disguise.” (Mary Pieterse-Bloem) Achim Berg, Global Leader of the Apparel, Fashion & Luxury Group at McKinsey and Company, mentions that the industry will feel the crisis for a long time to come. Nevertheless, “[it] gives us an opportunity to redesign the industry’s value chain and to focus on the values by which we measure our actions.“ (Achim Berg)
Luxury Fashion against Corona
May 5, 2020
With the number of total cases approaching the 35 000 mark in the Netherlands, the coronavirus’ curve is still not flattening in the Netherlands. Some good news nonetheless: other neighbouring countries such as Germany and particularly Switzerland have seen steady drops in active cases. Not only governments have taken action against the coronavirus, but also luxury and fashion brands: here are some uplifting news to make your day less gloomy.
Very early into the coronavirus crisis, the luxury giant LVMH offered to repurpose its perfume-making factories for Christian Dior, Guerlain and Givenchy into making hydroalcoholic gels for French hospitals. They also donated 10 million masks to those same hospitals and reopened their Baby Dior ateliers for voluntary seamstresses to make masks.
The Birkin maker Hermès already donated 30 tons of hydroalcoholic gel, 31 000 masks and pledged 20 million euros to Parisian hospitals. Chanel will also give up on its partial unemployment benefits in Switzerland, Italy and France, so as to not weigh onto the French government. They will pay, until the 8th of May, 100% of their 8500 employees’ salary, or 40 days’ worth of work. They also donated 1.2 million euros to French hospitals and 50 000 masks. Currently, 150 tailors continue to make masks and scrubs for hospital workers, fire- and policemen.
Cosmetics companies are also helping: Clarins also donated 14 500 flasks of those, again to French hospitals. These patterns make sense in various aspects: they all donate to French hospitals because of how overwhelmed France is and the fact that they are French companies. Now, you could argue that they are creating exclusive collectibles for potential hoarders to bank on later. However, I believe that most people rather use the hydroalcoholic gel now rather than later. You can always keep the bottle for later.
There are of course many more apparel companies that have contributed in the corona crisis. And the whole range is here, from Inditex to Ralph Lauren and of course luxury.
Fashion Industry Minors
April 29, 2020
About the minor
For those that would like or would have liked to study fashion-related subjects, the Erasmus School of History, Culture and Communication (ESHCC) offers the possibility to take a minor in Fashion Industry. The minor aims at giving you insights into the business, historical and cultural economic and media dimension of the fashion industry. The course consists of three different modules: business history of fashion, economics of fashion and fashion media. In the business of fashion module, the students are taken into a journey to discover the history of LVMH and the origin of fashion forecasting. In the economics of fashion module, students are confronted with the most recent theories linked to the characteristics, the demand, the supply and intermediaries for fashion products as well the sustainability issues in the fashion industry. Lastly, in the fashion media course students developed an understanding of the phenomenon of fashion media and their influence. With this the glamourous catwalks, shiny magazines and fashion documentaries cannot be missed. The fashion industry minor is taught by professors Ben Wubs, Mariangela Lavanga and Ana Uribe Sandoval.
Opinions from our active members
Giulia Martinetti (participated in 2017): What I loved the most was the course on Economics of Fashion, as it touched many different aspects of the fashion industry ranging from economics concepts such as supply and demand to sustainable related subjects. In addition, the class gathers together many students from different faculties and studies which makes the interaction between people very interesting as a wide variety of views and opinions are shared!
Loes Julicher (participated in 2018): “Personally, what I liked the most about this minor was it’s division between developing a theoretical understanding of the fashion industry and its practical application. For example, the course material used during these modules ranged from text-books and research articles to documentaries and podcasts. Also, I really enjoyed our field trips to Denim City, a center for craftsmanship and innovation in the Denim Industry, Kunsthal Museum to visit the Victor&Rolf: Fashion Artists 25 years exhibition and KINO to watch the documentary McQueen.”
Lorainne Clément (participated in 2019): What I liked the most about the minor is that it gives you the chance to get an overview of the fashion industry from behind the scenes. With the several guest lectures and field trips, you have the opportunity to discuss with many passionate people that give you a very realistic view of the industry in general. You touch upon various subjects ranging from creativity, economics, sustainability, history, and ethics and get the chance to practice what you learned with concrete and fun assignments. We, for example, were asked to shoot our own fashion editorial which was extremely fun and instructive at the same time.
And there is more...
Do you know ESHCC (EUR) is currently developing an International Fashion Industry Master in collaboration with Paris Dauphine University, Gdansk University of Technology and fashion industry professionals? As part of the international project RE-FRAME FASHION, these three universities try to investigate the current needs of the fashion industry and to develop three high-quality courses in fashion. Also, new approaches to innovative education are tested such as case-based learning. These three courses and innovative methods of education will be the stepping stones towards developing an International Master in Fashion Industry (IMFI). The results of this project will be presented at a public international event. NFS will be supporting ESHCC to organize this informative and inspiring event, which will take place in October. Both academics and fashion industry professionals will be invited to this event, and will share their thoughts about current trends in the fashion scene. More information will follow soon!
What is it like to intern at PVH?
March 31, 2020
Here are the top 3 best things about my 5 months internship at PVH - the mother company of Tommy Hilfiger and Calvin Klein, among other brands:
1) We were around 40 interns, and I could talk to any of them about what they do in their teams. This way I learned about many parts of a fashion corporation: from very creative aspects like design and shootings for E-commerce, to content creation for global marketing campaigns and supply chain.
2 I was responsible for the Intern Program and recruited many of the interns that are now working at PVH, which was a fantastic part of my internship.
3) PVH has amazing events.
They have an annual meeting with all PVH associates (more than 2000 people) – a very fancy and professional meeting, very American!
Tommy Hilfiger organized a shooting for employees, after the launch of Tommy x Zendaya collection (that’s how I got this fashionable pic, don’t think I’m anywhere close to a model). The shooting was part of the #PowerDressing social media campaign, showing what empowerment, individuality, and style mean for women in the HQ.
We had a Christmas party that I can’t describe (they had Jessie J performing, someone almost kissed her, we left around 4AM and went to work the morning after… can’t share more).
We organized an event exclusively for interns and the Executive Creative Director (the guy who hangs out with Thomas Hilfiger and decides the Tommy collections) spent 2 hours with us, explaining how they design the pieces, the plan to become fully digital by 2022, how they choose the colors, materials, etc.
PVH has a “green week” in which they do many events about sustainable fashion: from women in tech to make fashion more digital, to only serving vegan meals and not having milk in the coffee machines.
And the list can continue.
Suzan Bijl: A Rotterdam fashion story
À La Mode
February 22, 2020
As students at the Erasmus University, the bright bags with a stripe of another color must have caught your attention.
The bags of Suzan Bijl are a staple for everyone in Rotterdam. The bag similar to the shape of a plastic bag you can find at the market, but elevated, is the most well-known design of the brand. Suzan Bijl, a fashion brand that stays close to it’s roots in Rotterdam, is a brand worth mentioning. But what makes this Rotterdam-based brand so special and popular?
Let’s start with the origins of the brand.
Next to The Erasmus University, Rotterdam is known for it’s art school, named after Willem de Koning (a famous artist from Rotterdam). Suzan Bijl, a student at the Willem de Koning academy, is all about simplicity. Clean designs are , according to the designer, key for a clear mind.
The first bag Suzan designed was supposed to be a replacement for all shopping brands, and it’s shape is indeed inspired by the plastic bag. With the environment in mind, Suzan used Ripstop Nylon for the production of the bags. Ripstop Nylon is a fabric also used for making kytes, it is known for being extremely strong and durable. Slowly the brand began to grow, selling bags in the UK and Japan.
The designs were a big hit in Japan since it matches the clean but colorful esthetic of the Japanese youth.
After a few years (2012), Suzan Bijl started designing other bags. The small handbag is one of the favorites in Rotterdam. The simple design brightens up any outfit and adds a fashionable element. Most people are seen wearing the small bag over their puffer jackets or big coats.
Currently, Suzan Bijl is working together with The International Film Festival Rotterdam. Together they turned the signature shopping bag into a bag with the IFFR logo. Next to that, the signature bag is also found in the colors green and grey, these colors are supposed to represent Rotterdam.On their blog the brand writes about Dutch youth. These people are supposed to embody what the brand stands for.
Suzan Bijl’s store can be found on the Mauritsweg in Rotterdam.
T0K10 Store Rotterdam
February 8, 2020
The Eastern and Asian fashion scene is rather unique.
Very different compared to the western scene, but just as exciting and eye catching – if not more.
Unfortunately, it is not often to come across shops offering Eastern and Asian brands, other than the very trendy Comme des GARÇONS Play or some Gosha Rubchinskiy. In particular Japanese brands, with their unique design and colours, are not so easy to encounter in the European market, which makes them very desirable and sought after.
T0K10 Store, in nonetheless than Rotterdam, presents to the customer the perfect combination.
Their rich selection features pieces ranging from all Comme des Garçons sections together with some pieces from the Russian designer Gosha, to some of the most popular Japanese brands as Jun Takahashi’s UNDERCOVER, Yoon Ahn’s AMBUSH, some Sacai, Visvim as well as some Yohji Yamamoto pieces can be found.
This little and cosy shop with a Tokyo vibe and attitude, offers both high-end and avant-garde fashion as well as progressive streetwear. The products offered in this store are very diverse, you can find a very interesting apparel and footwear selection as well as accessories of all sorts like jewelry, perfumes, designer books and fashion magazines. They state that the whole concept of the store is with a focus on aesthetic and overall-design approach, instead of prices, rendering it a unique environment, and a place with something for everyone.
Definitely worth a visit.
Exhibition: The Hoodie
À la Mode
February 1, 2020
We already tipped you two fascinating fashion exhibitions, but this winter there are so many more fashion exhibitions worth seeing. In December you can go visit Het Nieuwe Instituut in Rotterdam to see the exhibition The Hoodie. This exhibition is evidently focused on one specific clothing item, the hooded sweater. It’s a fashion item that pretty much everyone has, whether it’s for playing sports, Netflix and chill or work. You might think it is just a piece of clothing you can wear, but this fashion item plays a controversial role in culture, fashion and politics.
The exhibition tells the story about the hoodie in relation to subcultures, youth, social inequality, racism, and privacy among other topics. Did you know that the hoodie was invented by Champion in the thirties of the 20th century? Back then it was designed for the working class to protect workers from the cold and rain. Nowadays it has become a fashionable piece of clothing that can make a political, social or cultural statement and is an iconic streetwear item. In some places the hoodie is a fashion trend and a must-have. Elsewhere it is a symbol of inequality, crime or rebellious behaviour. The hoodie is very popular in the hip-hop culture, but also is illustrative for the disappearing clothing rules in the workplace, where formal wear isn’t the norm anymore.
The Hoodie is an exhibition where various pieces of arts, clothing, digital recordings, social media posts and other things come together. The exhibition is about various themes, like music and gender fluidity debates. The exhibition shows the evolution of the hoodie from back in the thirties until now. You can view various pieces from Vetements, Rick Owens, Vexed Generation and others.
Excited to see the exhibition? You can visit The Hoodie exhibition from the 1st of December till the 12th of April 2020. Entrance is 7 euros for students, but you’re free to visit on Thursday evening from 5 PM to 9 PM!
SUPREME NEW YORK
January 25, 2020
Long before the round-the-block lines, the security guards, the ticketing systems, the release date and even the various stores around the globe, Supreme was just a little skate shop on a semi-abandoned block in downtown Manhattan.
James Jebbia opened Supreme’s first store in 1994 on the quiet and neglected, Lafayette Street. A perfect skate spot. Supreme slowly became the epicentre of the New York skate culture, and a regular hangout place for neighbourhood kids, skaters and local artists.
Since then Supreme slowly expanded by progressively opening 12 stores around the world: one each in Los Angeles, London, Paris; two in New York, six in Japan; and most recently one in San Francisco (and a store in Milan is rumoured to open soon too).
Back in ’94 Supreme’s stores and products stood out. The store was designed allowing skaters to freely skate in and out the store. With everything displayed along the walls, a wide central space was left free to skate. Their main products back then were different from the colourful designs and imponent graphics the market was offering. The simple white logo in a red box placed on the chest of a t-shirt or sweatshirt, made a stylish contrast. Supreme’s own pieces, in particular the Box Logo, gained remarkable appreciation and popularity along the years, building a never-seen-before hype around Supreme and everything the brand was involved in.
However, at first, James Jebbia, out of fear of not being able to generate profit, started producing in small quantities to sell out faster. This practice has been carried on since then, and together with the hype around the skate brand, it resulted in the brands evolution into one of the pillars of this past decade’s streetwear scene. It has shaped the scene forever with some timeless pieces and collaborations with artists, and brands of all sorts, varying from Kaws and Takashi Murakami to Nike, COMME des GARÇONS and on the tip of the iceberg, Louis Vuitton in Fall/Winter 2017.
Since its foundation, Supreme has grown to embody an underground culture and play an integral role in its constant regeneration and expansion.
The New Fashion Society’s Annual Fashion Show is approaching, and with that we are introducing one of our sponsors for this event: Van Tilburg. Van Tilburg is a family owned department store located in the Netherlands. Within almost 70 years, this fashion mall grew from a small textile store to the largest independent fashion mall in the Netherlands, offering up to 600 high quality brands. Van Tilburg stands for fashion, quality, craftsmanship and service. These pillars are the perfect combination to increase visitors’ shopping experience, a value that is sometimes overlooked by people.
Thinking about which clothing is timeless and would last for seasons, NFS focusses on fashion brands and stores that sell high quality, long lasting clothes. In the Netherlands, department stores such as the Bijenkorf and Van Tilburg sell this type of clothing and also pay attention to the shopping experience. Ever since the introduction of online shopping, a day of going out, having a bite and trying on clothes, is stripped away. However, at NFS we believe that is a pity. Also, since sustainable clothing is becoming more and more prominent in the fashion industry, it is good to spend time and really look into the pieces of clothing you are buying. Not to mention that a day out shopping can be considered a good activity for leisure.
Offering visitors a perfect shopping experience is part of Van Tilburg’s DNA already since 1950. But how did this all start? In 1950, Jan van Tilburg opened a small textile store and gradually the store grew out into one of the largest independent fashion malls with the help of his son Peter van Tilburg and his wife Elly van Tilburg. Working in the store of his parents was not always Peter’s dream. During the 60s Peter decided to study economics and business economics at Tilburg University and renounced the business of his parents. Nevertheless, after some time Peter realized working at a bank or ministry was nothing for him. The free and independent entrepreneurial existence attracted him and soon he started to work in the company of his parents; first in the warehouse and sales department and later on he took on a role in the management of the company. At that time 35 people worked in the store. Nowadays more than 430 employees work in the store including 60 tailors. The whole store covers more than 12.500m2. Since a couple of years successors Paul van Tilburg and Matthijs van Tilburg have joined the business. Paul is responsible for the expansion of the webshop Van Tilburg Online. With their webshop Van Tilburg tries to attract new customers to the store in Nistelrode. Not at the expense of the shop, but to attract new customers from all over the Netherlands. Matthijs is in charge of the creative part and takes care of the buying and selling activities of the store. Together with Peter and Elly van Tilburg they keep the business up and running, with always one key value in mind: service!
Service and the shopping experience have always been of high importance for Van Tilburg. The total package of shopping, while also offering high quality clothing, is what makes Van Tilburg unique. At Van Tilburg you can get personal shopping advice from beginning to end. From support in finding the perfect piece to tailoring it to the perfect fit. And not to forget the free cup of coffee or tea you can taste during the day.
We are happy to welcome Van Tilburg as our principal sponsor for The New Fashion Society’s Annual Fashion show. The family company offers a service customers need for the full shopping experience. Stay tuned for our next update on the fashion show!
Modest Fashion Exhibition
Modest Fashion Exhibition
We already told you about the extravagant Thierry Mugler exhibition in de Kunsthal, but there’s another fascinating exhibition which is quite the opposite, but nevertheless interesting and intriguing to see. Stedelijk Museum Schiedam is currently showing the Modest Fashion Exhibition. Modest fashion can be described in different ways, such as covered-up or simple with mainly wide clothing. Modest fashion has been a billion-dollar fashion phenomenon in the last decade.
Many religious women choose to not show off their bodies. But they still want to look fashionable and modest fashion caters to their needs. This kind of fashion is offered by a range of fashion designers like Valentino, Céline, The Row, Vetements and Dolce & Gabbana. Also non-religious women love the modest fashion trend. Many women wear wide clothing, long skirts, wide tops and less décolletage. Modest fashion can be a statement against the tight, sexy fashion that has previously been very popular. Modest fashion can be minimalistic, though it can also be colourful, with loads of prints or beads.
The exhibition show is about the past, present and future of modest fashion from various cultures and religious backgrounds. It shows a variety of fashion pieces that embody the essence of modest fashion in various decades. Long dresses, big coats, but also hijabs. The exhibition also entails many photos of various artists and magazine covers of women wearing modest fashion. The borders of what is modest are explored in this exhibition, alongside the expectations of women to dress a certain way. The exhibition highlights the fact that women in the Netherlands are rather free when it comes to dressing, compared to other countries. Modest fashion should not be about oppression, but can be used as a way of emancipation and empowerment of women. Wearing modest clothing should be about the freedom of choice to wear whatever you want to wear.
The exhibition is open for visitors till the beginning of February 2020.
The Streetwear Store of Rotterdam
Rotterdam’s fashion scene is very diverse. The shops you can come across by walking in the city centre vary from fast fashion shops all the way to high fashion retailers and boutiques. Among these ANSH46 undoubtedly stands out. The unusual name has a simple explanation: it stands for Another Shop, while 46 is the telephone country code for Sweden. This comes from the boutique’s founders, Wouter Leenders and Kelly Erentreich, visiting Stockholm and being inspired by the city’s conceptual atmosphere.
ANSH46 is a retailer established in 2010 and located in the emerging city of Rotterdam. The owners describe it as a “theoretical space where numerous disciplines communicate artistic matter, sound and visuals”. In other words, it is a physical store with an incredible and continuously changing interior design and an as great selection of high-quality and leading brands. The shop often undergoes a period of renovation, after which the whole shop’s concept, design and display is different.
Their selection is very eye-catching too, with pieces ranging from Maison Margiela and Raf Simons, to more tactical brands as Alyx Studio and A-Cold-Wall*, while also offering more mainstream, hypebeast brands as Off-White and Heron Preston. Their selection contains pieces of all sorts, together with the usual apparel and footwear, ANSH64 offers a wide selection of accessories, jewelry and decorations.
Patta opened its doors in 2004.
Situated right in the heart of Amsterdam (on the historical Zeedijk, between the Chinatown area, Red Light District and Central Station), the store became the centre of attention by bringing new excitement to the Dutch streetwear scene and becoming a hub for creative and fashionable youngsters. What initially started off as a hobby, mainly to hook up friends and family with fresh footwear and gear, turned into a flourishing business and a worldwide recognized brand.
Throughout the years Patta has been involved in plenty of remarkable collaborations with artist Parra and staple brands as Nike, Asics, Vans, and, more recently, C.P. Company and Jordan. These collaborations, amongst others, have shaped the Dutch and European streetwear scene and culture. The brand’s passion for art, sport and music shines through its unique approach to design, as the collections deliver an effortless style, not commonly found.
One of their most eye-catching designs in their SS ’19 collection, was the “Patta Magazine Denim” combo. The combo consisted of a jacket, pants and a cap. Each piece is covered in bold, pop art-influenced doodles which see characters and motifs such as naked demons, skulls, flames and of course the Patta branding. Everything comes beautifully together thanks to the use of pastel colours. No surprise the edgy design was very popular, as it sold out within minutes after releasing.
Founded by Edson Sabajo and Guillaume “Gee” Schmidt, both prominent figures in the Dutch Hip-Hop scene in the 90’s and early 2000’s. Edson was a DJ and Gee a host/MC. Their common passions grew into a strong friendship and solid business partnership. Hungry and determined for success, they travelled across the planet stacked with cash hunting for sneakers and records, unknown and unavailable to the Dutch public, making tons of international friends along the way.
In 2016 the London Patta flagship store opened its doors in the middle of Soho, and 3 years later Patta landed in the Italian fashion capital - Milan. Just the beginning.
If you are looking for a fashion activity during your free time, we highly recommend visiting the Thierry Mugler Couturissime exhibition at the Kunsthal in Rotterdam. It is a large scale exhibition about the famous French designer with a focus on his prêt-à-porter and haute couture collections of the past decades. Thierry Mugler is not only a couture designer, he’s also a photographer, artist and perfumer.
Mugler is mostly known for his morphological and futuristic style with glamourous and elegant silhouettes. His couture was hyper-feminine with tight silhouettes and small waists for the sensual and powerful woman, celebrating the curves of the femme fatale. The exhibition shows the developments in his career and his creative mind and it shows a combination of science fiction, erotica and Hollywood prestige. The couture designs are pieces of art with small details and creative touches. You can also see various outfits with innovative materials like metal, vinyl and latex.
Did you know that Mugler recently dressed Kim Kardashian for the Met Gala? In the last year Kim has worn several of his vintage outfits to various occasions. And Cardi B was spotted in a vintage Thierry Mugler dress at the 2019 Grammys. You might also know his fragrances Alien and Angel, which are very popular scents.
The exhibition contains more than 150 outfits that were made between 1977 and 2014. Besides famous couture pieces, the exhibition also contains never before shown accessories, theatre costumes, videos, archive documents and more. In addition, you can see visual content and behind-the-scenes material from various fashion photographers like David LaChapelle, Ellen von Unwerth and Helmut Newton. You can have a sneak peek at his couture on his Instagram @manfredthierrymugler.
Come and take a look at this wonderful couture exhibition at the Kunsthal in Rotterdam. The exhibition is open for the public until the 8th of March 2020.
Every year The New Fashion Society organizes a fashion show to conclude the academic year. After months of hard work, on Wednesday May 8th the NFS Annual Fashion Show 2019 finally took place! Together with an amazing team of designers, models, make-up artists and hair stylists, NFS created an unforgettable night!
The show started off with an inspiring speech from Leander, member of the career opportunities team, and also, he introduced each designer of the night.
More about the designers!
Georgi Michev with AMOK! Georgi showed the COLLECTION 1990! It is a collection based on re-worked pieces and it aims at re-imagining the concepts of shapes, layering and styling. The team is still at the beginning of their process and they believe in every step they make. "We believe in us and we believe in you." Also, it is a collection inspired by their friends, their surroundings, their passion, and music. Check out their new collection on here.
Vincent Moerman from VINCENT MOERMAN FASHION! He showed his new creative collection during the show. He has several ways of working; he makes use of moulage and patterns. This way, he is trying to reshape today's fashion. His new collection called 'enigmatic affection' consist of dark mysterious tones that embrace and celebrate femininity. Check out the video from his 2018 collection to get to know him and his designs better.
MELIANGE is a 20-year-old student based in Rotterdam. Following the RASL (Rotterdam Arts and Sciences Lab) double degree program in Arts & Culture Studies combined with Fashion Design; she aspires to combine fashion with the arts, social, and cultural aspects. In order to do so she gets her inspiration from history, contemporary social issues, and the arts. “Being vocal in color is about the unapologetic presence of minority people in a society.” She mentions that being artistic helps her communicate her vibrant mind. With this collection she shows the balance between complementary colours, femininity, materials, and techniques.
VAN ELSE. After being a successful CEO of diverse organizations for over 20 years, Else decided to follow her dream of becoming a fashion designer, and started her own brand in the year 2012. Without a fashion education and zero experience in the fashion industry, she pursued the dream she had ever since she was a little girl. By just being creative and following her passion, VanElse specializes mostly in jackets, cloaks, and the women’s suit. The target group of the brand consists of upcoming, established, and successful businesswoman. She offers a ready to wear and exclusive collections.
Nagia Ghanznawi with MOONLIGHT ELEGANCE. Moonlight elegance is an Afghan and Western collection. Nagia Ghaznawi has been designing clothing since the age of 10. Her goal is to mix the Afghan culture and its diverse range of fabrics with Western styles.
SERBIAN FASHION. Three young designers at the start of their career, Jelena, Katarina and Teodora, are students of the college of textile - design technology and management. They were brought together by the similarity of their ideas and their desire to work as team players. Now, they are ready for challenges in fashion design. Their collection is based on Serbian folk costume due to their desire to bring Serbian culture and spirit closer to the world. For this reason, they used details, colors, and patterns from folk costumes.
VAN DOREM. Throughout his career, Dennis van Dorem, a fashion entrepreneur from Modevakschool in the Hague, developed his own unique fashion style. He tries to create unique pieces by everything he sees, feels, and hears. He mentions that his pieces are not only meant for the catwalk, but for any unique soul. After he travelled the world, he got inspired to improve his qualities.
A.J. METS. by Albert Jan Metselaar. Albert Jan is a conceptual artist and his slogan is “freedom of design”. He graduated in Fashion Design at the Willem de Kooning Academy in 2011. After his graduation he started designing menswear and combined this with graphic design. In 2012/2013 he developed a menswear collection called ‘Imaginary Youth’ that he presented at Fashionclash Maastricht, June 2013. Imaginary Youth is the beginning of A.J. METS. world where imagination meets reality. A.J. METS. is about identity, image, statements, contrast, collaborations, progression and PUSHING THE LIMITS.
After the incredible show, it was time to enjoy some cocktails, dance a little and look back on a successful night. We hope you enjoyed it!
On behalf of the NFS team we would like to thank the designers, hair and makeup, the models (New Generation Models and Cachet Models), Eethiek and everyone else who made this show possible. And lastly, we thank the audience for making The NFS Annual Fashion Show 2019 a spectacular event!
Written by Lotte Janse, Marketing Team
How to stay up to date with the fashion industry
Over the past years, The New Fashion Society has aimed at creating an environment inwhich like-minded students from all disciplines can connect through their mutual interest infashion. In alignment with the idea of helping (aspiring) professionals during the beginningsof their careers in every way possible, we would like to introduce you to FashionUnited.
FashionUnited is an independent platform which collects, creates and communicates contentrelevant to the industry. Every year, more than 50,000 articles on fashion, retail, business,culture and education are published and help fashion professionals stay up-to-date.
Regardless of whether you are interested in the latest news, looking for industry-statistics fora university paper or searching for that perfect internship position, FashionUnited is thefashion hub to do so.
Acknowledging the importance of young professionals, there even is an entire sectionexclusively dedicated to education called The Fashion Education Network. There, you canlearn about recent developments regarding fashion schools, courses and up-and-comingtalent.
As FashionUnited’s central mission is to increase the efficiency of the industry, simplifyingrecruitment processes is of crucial importance. And there is great news if you are looking for an opportunity to gain work experience!
Finding the perfect internship has just become a lot easier. From now on, you can find amultitude of attractive vacancies for young professionals at the bottom of our careers page -brought to you by FashionUnited.
So, make the most of your time at university! FashionUnited and The New Fashion Societywill help you to learn as much as possible about the field you would like to work in and startconnecting with professionals in the industry from early on.
The NFS Vintage Fashion Show: A huge success!
At Erasmus University Rotterdam
This academic year, the New Fashion Society decided to put more emphasize on sustainability and thus create more awareness towards green fashion. On Wednesday March 6th, 2019, the New Fashion Society’s first fashion show featuring sustainable fashion took place. The event occurred during the Erasmus Sustainability days, which was also a collaborator, and therefore the leading focus of the event was Vintage. The main goal of the event was to introduce students to vintage as a new way of shopping, and to encourage them to act more sustainable once it comes to clothing. Together with an amazing team of models, make-up artists, and hair stylists, the NFS team created an unforgettable night.
The spectacle started off by a motivational speech of Weijyu who talked about the story of the couture label WEIJYU; from tradition to modernity, from abandoned to new life.The brand is a designer label which transfers culture and old handcrafts into modern design and goes beyond the exploration of humanities and traditional crafts. It emphasizes the concept of sustainable fashion, which brings together excellent fashion creations and social fashion which are embedded with historical impressions and future prospects. The designer shared his stories behind the textile, clothing, and his previous collection from 2016, to his current works to show the entire footprint as a sustainable label.
After the inspiring speech it was the models turn to take on the stage. The models were dressed in vintage clothing from stores such as; Old North Interiors, ReShare Store, Vintage & Labels by Hendrikus, Preloved Fashion selected by 3x M, Von deux, Vidi Vici, and Bellamy Gallery, who chose their best selections to be shown. All fashionable outfits were vintage and second-hand pieces put together. Even with vintage clothing and second-hand pieces, you can create a fascinating outfit.
More about the stores!
Old North Interiors focuses on the finding and collecting of vintage and designer furniture. But besides the authentic interior decorations, they also offer an impressive selection of Vintage clothing. Driven by his passion for vintage and authenticity, the founder of Old North has collected amazing items. More about Old North Interiors here: https://oldnorthinteriors.com
The Von Deux project embraces cool and unique vintage items which were carefully selected for the clients desires and needs. The shop focuses on several decades, cultures, and styles when it comes to the clothing pieces. Every Friday, new items are posted on their website. Check it out: https://von-deux.com
Vintage & Labels by Hendrikus was set up by a guy from Rotterdam who specialized in gorgeous vintage wear from the best periods of time. All items were personally selected and chosen with consideration into its cuts, wear-ability, and quality. More about the store here: http://www.byhendrikus.nl/
Vidi Vici offers seasonal clothing and clothing for every occasion. New, designed by Vidi Vici or second-hand, for ladies and gentlemen, from the seventies to trendy retro. They have a wide range of (second hand) shoes, (new and second hand) belts, shawls, gloves, hats, necklaces, bracelets, earrings, and brooches! Find out more here: http://www.vidivici.nl/…
Preloved Fashion select by 3 x M is represented by Mar, Madeleine and Manuela (3xM); three girlfriends with a passion for fashion and always looking for new challenges. They offer a high-quality collection with high-end fashion and leading brands. More about the fashion store here: https://www.tweedehandskledingbeurs.nl
ReShare Store is a second-hand clothing store of Leger des Heils (the Salvation Army) who believe in ‘sharing again’. They have a big collection of vintage items who are for people that have little to spend, or for someone that is looking for an item with a story. More about the ReShare store here: https://www.resharestore.nl
Bellamy Gallery believes that instead of ‘talking green’ we should ‘act green’. They mention that if you buy twice less you can save 23% Co2 emission per year. The goal of the store is to help the client reduce their footprint by letting them invest in good sustainable key pieces that you can combine with almost everything in your closet. Also, the vintage pieces are high quality which lasts for a longer time! More about the store here: https://bellamygallery.com
Clothing Swap by EUR Wardrobe
Straight after the fashion show, EURwardrobe organized a clothing swap. Students were able to swap their clothes for different items or purchase some pieces of vintage. The idea was for students to tidy up their closets, give away what they do not need, and therefore be sustainable!
On behalve of the NFS team we would like to thank Erasmus University, the participants, the designers and fashion stores, but also the audience for making the vintage fashion show a spectacular event with as main goal raising awareness for sustainable fashion!
Written by Lotte Janse, Marketing Team
How To Get a Fashion Internship
Fashion is one of the most competitive industries, so high grades, and a recommendation letter from your teacher will likely not be enough to land you your dream internship. However, this does not mean you have to give up. There are many more ways to get into the company of your choice, you just have to be creative. If you follow these tips, and check out these vacancies, finding a fashionable internship will get much easier.
Use your connections
I think we all remember when Blair Waldorf got an internship at W magazine by faxing every single fax machine in the company, while Dan Humphrey got the same job just by getting Lilly van der Woodsen to use her connections? If you have no idea what I’m talking about, and you’ve never seen Gossip Girl (where did things go wrong?) you probably still understand that nobody uses a fax machine anymore and that it’s time to start building a solid social network. If you have a cousin, neighbour, or a best friend of your aunts' son who has a position within a fashion company, don’t be scared to ask them to introduce you to a person who could end up hiring you. Everyone has to start somewhere and most people have had that special someone who has helped them along the course of their career, so they would probably be happy to do the same for you.
Get as much experience as you can
Being a member of an association like NFS is such a good move as a student wanting to get into the fashion field. Any experience that you can pick up along the way does not only look great on your CV but also gives you something to talk about during interviews. I remember from all the interviews that I did at fashion companies that they were always very impressed with my experience in organizing a fashion show. You can also become part of a Marketing Association, organize parties for the Dance Society, or work on sustainability at the Sustainability Hub. This way to develop qualities that will eventually help you when looking for an internship in the fashion industry.
Another option, when you also want to earn a bit of money, is to work at a clothing store. Maybe you can even become a personal shopper? This way you can easily roll into the fashion industry without having to have too much experience.
Besides gaining work experience, you will also figure out what you like yourself. When I organized dances for the Erasmus Dance Society I learned that I love organizing parties, but that my talents were not in the financial department. When organizing fashion shows for NFS I learned that I love working with creative people, but that I still had a long way to go when it came to interacting with industry professionals.
Start something for yourself
When I was in my second year of university, I started to become very fed up with only learning theory. I missed being able to express my creative side. First, I decided to write a blog, sharing my life experiences, outfits and beauty tips. I did this purely from my own interests, not specifically to stand out in the eyes of potential employers. From there, I started getting more serious with Instagram, and eventually started a podcast. These things help a lot when you’re trying to find an internship because as an intern you’ll find yourself doing a lot of writing and social media. Showing that you are doing these things in your free time and that you actually like doing it will make you stand out from other candidates.
Starting something for yourself can mean something different for everyone. You can start customizing your own t-shirt, start an organic underwear business, take up wedding photography, or bake cupcakes for dogs. Every sign of initiative and entrepreneurship is super attractive in an intern for any business, but since the fashion business is extra competitive you have to step up your game.
Work your way up
It might be a little unrealistic to think that you will start as Anna Wintour's assistant on day one, but that doesn’t mean that you can’t work at Vogue at all. Even if you start off in a back closet somewhere folding clothes, does that not mean that you can’t work your way up. If you work hard and take up every task with enthusiasm (even if it’s walking the office dog) you stand a much better chance to get noticed, and make promotion.
This is also why internships are so important because by showing your skills in a company, there is a much bigger chance that they eventually will hire you as a real full-time, paid employee.
The easiest way to the internship of your dreams is obviously through Magnet.me. Here you can find many fashion internships at companies like United Wardrobe, Asos, We are labels,
Marks & Spensers and Hunkemoller. Good luck on your journey, and don’t forget... dreams don’t work unless you do!
- Sarah Leebeek, Growth intern at Magnet.me
On the 17th of January, the New Fashion Society hosted another successful seminar around the topic of internships in fashion. NFS was very honoured to have had as guests three EUR students who’ve done their internships in the field of fashion and who agreed to share their experiences with all of us.
The first speaker was Anne Bertemes who worked as an intern at Viktor & Rolf - a Dutch fashion house known for its avant-garde designs. Anne was one of the company’s first interns and said that the application process was quite nerve wrecking. “Before being accepted to intern at Viktor & Rolf I’ve sent tens of e-mails to different companies and never getting a reply. When I stumbled upon the Dutch fashion house they didn’t even have a vacancy listed on their website so I just decided to email them and see whether there is space for me there. I was lucky enough to actually hear back from them and being asked to interview.” Anne advised to keep on applying to different intern positions and never lose hope, perseverance does pay.
Loes Julicher was the second speaker, an intern at HTNK Fashion Recruitment & Consultancy. HTNK is an extensively internationally operating fashion recruitment & consultancy agency based in Amsterdam. As an intern Loes was operating in a lot of fields within the company, one of them being taking care of the company’s social media pages and driving audience growth. One thing Loes mentioned was their official page on Instagram, which considering the analytics was not attracting enough visitors. To her request, Loes was given the permission to manage the Instagram page and establish a new posting and content routine. Although her new strategy worked pretty well, as soon as her internship finished she noticed that the company went back to their previous layouts. “It is difficult to change a company’s ways of doing things, especially when you’re just a ‘passing by’ intern.”
Last but not least, our third speaker was Brianne Wind, an intern at the famous Vogue Netherlands - which we’re guessing does not need an introduction. At Vogue Brianne was a fashion intern and got her job thanks to a very creative CV which she designed in the form of a magazine. “Do not be afraid to put your creativity out there, especially for fashion companies. There are thousands of CVs in their email box and they will only pay attention to the eye-catching ones.” Prior experience as a fashion model also helped Brianne get her internship as a fashion inter. “A fashion intern works insanely hard. I ended up working up to 60 hours per week. When your manager texts you at 11pm and tells you you have a project to do due next morning, you cannot say no.”
Whether it is one of those companies you wish to intern at, or any other ones, an internship in fashion requires a lot of perseverance, passion and hard work (as our speakers confirmed).
How to Look Amazing for Work Within an Hour
Ask anyone at Magnet.me and they will tell you the same thing... that I’m a tiny little bit of a diva. This means that besides the fact that I greet my colleagues with “hi, fans” every morning, I also prefer to show up to work full glam; caked face, heels, and a dress of some sorts. Now, I want to start this blog post with a disclaimer. You really don’t have to feel like you need to wear make-up every day or wear heels all the time. Some jobs might require more formal dressing, and than it can definitely be smart to stick to these rules. But I have many male and female colleagues that prefer going to work in their Magnet.me T-shirts without make-up on, and they look absolutely stunning every day and are great at their jobs. This article is for all the boys and girls that like to be a little extra at times and that like to go to work slaying their look. I have to admit that I have gone to work missing the mark completely quite a few times (e.g. having red glitter on only one eye) but overall I would like to think that I have found a way to get ready for work within an hour, and I would like to share my tips on how to get this done. Btw, this also goes for getting ready for uni, a side-job, the gym or a cute date. Ah, who are we kidding? Probably just for a night on the couch eating pizza with our friends.
1. Waking up
We all know how hard this can be. I have to get up at 7:30 to be ready to bike to the office at 8:30. I have 3 alarms set every day, and usually, I miss the first one, which means I wake up at 7:40. To survive in these horrible cold dark Dutch days, the first thing I do is turn on the brightest lights in my room. A really good one to wake up instantly is to play some bangers on your speakers. Personal favorites are “Sweet but Psycho” by Ava Max, “Ruin my life” by Zara Larson and “Let you love me” by Rita Ora.
2. In the shower
Yes, it’s 7:45 and we have made it to the shower. I will say this is the nicest part of getting ready. However, don’t let the warm water fool you, we still need to hurry up to get to work on time. The most life-changing thing I have implemented in my morning routine is to brush my teeth in the shower. This gives me the time to enjoy the warm water while being productive at the same time. Then I use my face brush to scrub the makeup of last night off my face (I know it’s really bad to sleep with makeup on, but sometimes I just can’t).
3. Getting dressed
7:55, 5 minutes to get dressed. How I do that? This is going to sound a little crazy, but I like to plan all my outfits in advance. On Sunday I lay out all of my outfits for the week on “the chair,” because if I don’t know what to wear I get way behind on schedule. However, sometimes this goes horribly wrong and you’ll just have to improvise. Like last week, I bought new shoes, that turned out to be way too tight, my toes did not get any blood, and they were hurting terribly. I could not get the shoes off my feet, had to change my outfit to match my other shoes and was 40 minutes late to work.
4. Putting on makeup
Makeup takes the longest. I can get completely wrapped up in doing my makeup and before I know it half an hour has passed. I try to keep it easy-going and natural but I always end up with the essentials; primer, foundation, concealer, powder, blush, bronzer, contour, eyeshadow, etc. I try to start doing my makeup at 8:00 and usually finish at 8:15, but this means that I had to make some changes in my routine. I found that stick foundation is the fastest to look flawless, and that if you have no time to do your eyeshadow it’s best to just put a bit of bronzer above your eye for definition. There are tons of videos on Youtube on how to do your makeup in less than 5 minutes, so I’m sure it can be done much faster, just not by me.
I personally consider a midnight snack the most important meal of the day, but most people seem to think it’s breakfast. I really like bagels in the morning because if it wasn’t clear yet, I’m a little high-maintenance. At 8:15 I put my bagel in the oven. I quickly stuff everything in my work bag, 12 euros on sale from H&M, put my heels on, and check the overall look. I quickly finish eating my bagel and run out the door.
Sounds great right? Yeah, in reality, I’ve never been on time for work once, and at least one day a week I decide to skip all of this and just sleep half an hour longer. But I’m sure you can do it!
Did this make you super excited to start working? Go on Magnet.me and find tons of fashionable jobs. You can sign up here!
- Sarah Leebeek, Growth Intern at Magnet.me
NFS goes RSM Leadership Summit
It has been just two months since the beginning of the new academic year, and we could not be more excited about all the things that we have already experienced through NFS and all the upcoming events. One of the most inspiring experiences of the past two months was the RSM annual Leadership Summit, to which we were invited by RSM, so we could have the opportunity to live and, later on, share our experience with our fellow students at Erasmus. Not only was it one of the most inspiring events we had ever been to, the event turned out to be very interesting from NFS’ point of view, as it represents a real business-wear fashion hub.
At the RSM Leadership Summit, you will hear from purpose-driven international business leaders and their personal approaches to their own organizations. The theme this year was ‘The Power of Purpose’. How can purpose be defined and why is it so very important to have a sense of purpose in your organization? Each speaker shared with us their own vision about the topic, and how it can be related to their professional life.
The Keynote Speakers
The first speaker of the day was Michiel Muller. Michiel Muller is a ‘serial entrepreneur. He founded several companies, including the unmanned petrol service station chain Tango and the road assistance company Route Mobiel. The latest company he co-founded is the online grocery store Picnic. Picnic was very innovating for the food industry, as it was never done before and it had a clear purpose. As there is so many food waste, unfair trade, wasted time and air pollution from vehicles, the food system needed to be changed. Picnic is an alternative which helps overcome these issues, in this way boosting sustainability.
Prof. Daan Stam was the second keynote speaker. Daan Stam holds the endowed chair of leadership for innovation at the department of Technology and Operations Management at Rotterdam School of Management, Erasmus University, where is the section head for the Innovation Management group. His keynote was about the relation between goals and purpose. “I’m going to say a purpose is a goal, but not every goal is a purpose.” With this statement Daan Stam made a distinction between high and low goals, where he thinks that the goals are the purpose, but that purpose runs in the lines between these high and low goals, where everything that is done in the organization should have a link to the high goals.
The third speaker was by far the most interesting from a fashion point of view, as it was lingerie designer and entrepreneur Marlies Dekkers. Marlies Dekkers is a pioneer in luxury lingerie and Dutch design with her own lingerie brand Marlies|Dekkers. She had a clear purpose which she openly shares through her collection, on social media, and also during her keynote at the RSM Leadership Summit 2018: Empowering Women. Marlies Dekkers discussed the three waves of feminism, where the first was from the 1900s to the 1950s, with a focus on women’s suffrage, property rights and political candidacy. The second wave was from the 1960s to the 1980s, focusing on reducing inequalities between the genders. The third wave was from the 1990s to 2008, where women tried to embrace individualism and diversity. The fourth wave is active now, where we try to fight sexual harassment and misogyny. With her lingerie designs, Marlies Dekkers was especially active during the third wave. “I believe all women are as beautiful, desirable and sensual as they find themselves to be.” She also told that her road to success was not the obvious and easy one. “I had to find my inner fire, and follow that inner purpose, and it doesn’t always give you a clearly marked road.”
Vincent van den Boogert is the CEO of ING in the Netherlands. During his keynote he wanted to talk about his purpose with ING. As banking is not always popular, they really need a clear purpose. Vincent van den Boogert explained that with ING he wants to help people make smart decisions. ING’s purpose is “empowering people to stay a step ahead in life and in business.”
The last but definitely not the least keynote speaker of the day was Shaun Tomson. Shaun Tomson is a former world champion surfer and drawing on his years of experience of surfing and business, Shaun Tomson shows how to create transformational change and activate the internal power to be the best one can be in the pursuit of a meaningful life. He wrote a book ‘The Surfers Code’, in which he presents a simple tool for purpose. He asks everyone to write a personal code for commitment, in which you write 12 statements all starting with ‘I WILL’. Moreover, interesting to notice is that Shaun Tomsom also is active in fashion, as he has two apparel brands: Instinct and Solitude
Business-Wear Fashion Hub
If you are not already enthusiastic by hearing about these inspirational leaders, you might be after hearing about the diverse audience, especially on a fashion perspective. Because we wouldn’t be The New Fashion Society if we hadn’t focused our day on finding out what purpose people find in the way they dressed. Therefore, we asked several people about why they choose their outfit of the day, and if they think there is a connection between being a good leader and the way we dress. Below I’ll let you know what all the leaders shared with us:
“often choosing your outfit for formal situations goes by default, but if someone is more creative and more confident, they can exaggerate it a bit and make it more daring.”
“Bold choices makes you stand out and people remember you better. That’s why I chose the red suit for the Leadership Summit today. “
“I’m in interior design, and it’s a bit like fashion. You should go for timeless quality products and then play with the details and accessories.”
“As a leader, dressing formal makes you look more professional. However, sometimes you should also be open to a more casual style, since it makes you more approachable and open.”
All with all, we had the most amazing day at the RSM Leadership Summit on both a leadership and fashion point of view. But let’s not forget about the delicious food provided during the whole day, as there were a lot of fun networking breaks during which we could try a ton of different kinds of food stands and an open bar, cheers!
How To Dress For Any Job Interview?
Aren’t job interviews just the most nerve-wracking occasions. It’s like going on a date, but without the romance, and with a potential nine-to-five. The only thing that helps me calm down, is controlling the only thing that’s in my control; my outfit. No matter what job you’re going for, there’s always a way to dress perfectly for the job, but still add your own personal touch that makes you stand out. When I had my interview at Magnet.me I was so nervous and had spent hours thinking about my outfit. I decided to go with flared white pants, a black see-through blouse (with a top under it; I decided not to bare it all, literally, and figuratively), and a simple pair of black heels. Knowing what I know now about Magnet.me’s chill company culture, I wouldn’t do anything differently. I think it was appreciated that I dressed like an individual and that I put time, and effort in what I wore. However, having interviewed quite some candidates myself now, and meeting lots of professional people, I feel like I’m able to give all future professionals a few tips.
1. Do all the research
You are academically educated for a reason. You spend 3 years at university learning how to do research, now it’s time to put all that knowledge to good use. Go to the company’s Instagram page and check out what everyone’s wearing. If you look at the Instagram page of my company, you can see that every single person dresses quite casually which means that you can definitely get away with wearing jeans to your interview. However, if you are up for a job in a big law firm I would suggest dressing more like Rachel and Mike from Suits if you see only Donna’s and Harvey’s on Instagram.
2. Take it up a notch
I would always suggest dressing up just a bit more professional than you think is necessary. In job interviews, there’s no such thing as being overdressed. A good outfit shows that you put an effort in your appearance, which creates the idea that you will also put effort into your work. In practice, this will mean buttoning up one more button, opting for a tie, or wearing a dress that falls just below the knees.
3. Give a personal touch
However, please don’t confuse professional with boring. You also want to stand out from your competition, and a very easy way to do this is with your outfit. Wearing a beautiful necklace, a special tie, or wearing a silk scarf in your hair, can not only
make you the most outstanding contender for the job but can also be a good conversation piece.
Got your outfit all figured out, but still super nervous? Remember this; my first interview for Magnet.me was over Skype and I thought that it would be okay to just wear pajama pants because they wouldn’t see them anyways. This held up until I had to go grab my headphones and it became very clear that I had only decided to only put an effort in the top part of my outfit. But guess what, they still hired me. So no matter what you wear, having the right attitude and being a good fit for the job will always stay most important.
Don’t worry, you got this!
Did this make you super excited to find a job? Go on Magnet.me and find tons of
fashionable jobs. You can sign up here!
- Sarah Leebeek, Growth Intern at Magnet.me