T0K10 Store Rotterdam
February 8, 2020
The Eastern and Asian fashion scene is rather unique.
Very different compared to the western scene, but just as exciting and eye catching – if not more.
Unfortunately, it is not often to come across shops offering Eastern and Asian brands, other than the very trendy Comme des GARÇONS Play or some Gosha Rubchinskiy. In particular Japanese brands, with their unique design and colours, are not so easy to encounter in the European market, which makes them very desirable and sought after.
T0K10 Store, in nonetheless than Rotterdam, presents to the customer the perfect combination.
Their rich selection features pieces ranging from all Comme des Garçons sections together with some pieces from the Russian designer Gosha, to some of the most popular Japanese brands as Jun Takahashi’s UNDERCOVER, Yoon Ahn’s AMBUSH, some Sacai, Visvim as well as some Yohji Yamamoto pieces can be found.
This little and cosy shop with a Tokyo vibe and attitude, offers both high-end and avant-garde fashion as well as progressive streetwear. The products offered in this store are very diverse, you can find a very interesting apparel and footwear selection as well as accessories of all sorts like jewelry, perfumes, designer books and fashion magazines. They state that the whole concept of the store is with a focus on aesthetic and overall-design approach, instead of prices, rendering it a unique environment, and a place with something for everyone.
Definitely worth a visit.
Exhibition: The Hoodie
À la Mode
February 1, 2020
We already tipped you two fascinating fashion exhibitions, but this winter there are so many more fashion exhibitions worth seeing. In December you can go visit Het Nieuwe Instituut in Rotterdam to see the exhibition The Hoodie. This exhibition is evidently focused on one specific clothing item, the hooded sweater. It’s a fashion item that pretty much everyone has, whether it’s for playing sports, Netflix and chill or work. You might think it is just a piece of clothing you can wear, but this fashion item plays a controversial role in culture, fashion and politics.
The exhibition tells the story about the hoodie in relation to subcultures, youth, social inequality, racism, and privacy among other topics. Did you know that the hoodie was invented by Champion in the thirties of the 20th century? Back then it was designed for the working class to protect workers from the cold and rain. Nowadays it has become a fashionable piece of clothing that can make a political, social or cultural statement and is an iconic streetwear item. In some places the hoodie is a fashion trend and a must-have. Elsewhere it is a symbol of inequality, crime or rebellious behaviour. The hoodie is very popular in the hip-hop culture, but also is illustrative for the disappearing clothing rules in the workplace, where formal wear isn’t the norm anymore.
The Hoodie is an exhibition where various pieces of arts, clothing, digital recordings, social media posts and other things come together. The exhibition is about various themes, like music and gender fluidity debates. The exhibition shows the evolution of the hoodie from back in the thirties until now. You can view various pieces from Vetements, Rick Owens, Vexed Generation and others.
Excited to see the exhibition? You can visit The Hoodie exhibition from the 1st of December till the 12th of April 2020. Entrance is 7 euros for students, but you’re free to visit on Thursday evening from 5 PM to 9 PM!
SUPREME NEW YORK
January 25, 2020
Long before the round-the-block lines, the security guards, the ticketing systems, the release date and even the various stores around the globe, Supreme was just a little skate shop on a semi-abandoned block in downtown Manhattan.
James Jebbia opened Supreme’s first store in 1994 on the quiet and neglected, Lafayette Street. A perfect skate spot. Supreme slowly became the epicentre of the New York skate culture, and a regular hangout place for neighbourhood kids, skaters and local artists.
Since then Supreme slowly expanded by progressively opening 12 stores around the world: one each in Los Angeles, London, Paris; two in New York, six in Japan; and most recently one in San Francisco (and a store in Milan is rumoured to open soon too).
Back in ’94 Supreme’s stores and products stood out. The store was designed allowing skaters to freely skate in and out the store. With everything displayed along the walls, a wide central space was left free to skate. Their main products back then were different from the colourful designs and imponent graphics the market was offering. The simple white logo in a red box placed on the chest of a t-shirt or sweatshirt, made a stylish contrast. Supreme’s own pieces, in particular the Box Logo, gained remarkable appreciation and popularity along the years, building a never-seen-before hype around Supreme and everything the brand was involved in.
However, at first, James Jebbia, out of fear of not being able to generate profit, started producing in small quantities to sell out faster. This practice has been carried on since then, and together with the hype around the skate brand, it resulted in the brands evolution into one of the pillars of this past decade’s streetwear scene. It has shaped the scene forever with some timeless pieces and collaborations with artists, and brands of all sorts, varying from Kaws and Takashi Murakami to Nike, COMME des GARÇONS and on the tip of the iceberg, Louis Vuitton in Fall/Winter 2017.
Since its foundation, Supreme has grown to embody an underground culture and play an integral role in its constant regeneration and expansion.