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Van Tilburg

The Story

January 14, 2020

The New Fashion Society’s Annual Fashion Show is approaching, and with that we are introducing one of our sponsors for this event: Van Tilburg. Van Tilburg is a family owned department store located in the Netherlands. Within almost 70 years, this fashion mall grew from a small textile store to the largest independent fashion mall in the Netherlands, offering up to 600 high quality brands. Van Tilburg stands for fashion, quality, craftsmanship and service. These pillars are the perfect combination to increase visitors’ shopping experience, a value that is sometimes overlooked by people.  


Thinking about which clothing is timeless and would last for seasons, NFS focusses on fashion brands and stores that sell high quality, long lasting clothes. In the Netherlands, department stores such as the Bijenkorf and Van Tilburg sell this type of clothing and also pay attention to the shopping experience. Ever since the introduction of online shopping, a day of going out, having a bite and trying on clothes, is stripped away. However, at NFS we believe that is a pity. Also, since sustainable clothing is becoming more and more prominent in the fashion industry, it is good to spend time and really look into the pieces of clothing you are buying. Not to mention that a day out shopping can be considered a good activity for leisure.


Offering visitors a perfect shopping experience is part of Van Tilburg’s DNA already since 1950. But how did this all start? In 1950, Jan van Tilburg opened a small textile store and gradually the store grew out into one of the largest independent fashion malls with the help of his son Peter van Tilburg and his wife Elly van Tilburg. Working in the store of his parents was not always Peter’s dream. During the 60s Peter decided to study economics and business economics at Tilburg University and renounced the business of his parents. Nevertheless, after some time Peter realized working at a bank or ministry was nothing for him. The free and independent entrepreneurial existence attracted him and soon he started to work in the company of his parents; first in the warehouse and sales department and later on he took on a role in the management of the company. At that time 35 people worked in the store. Nowadays more than 430 employees work in the store including 60 tailors. The whole store covers more than 12.500m2. Since a couple of years successors Paul van Tilburg and Matthijs van Tilburg have joined the business. Paul is responsible for the expansion of the webshop Van Tilburg Online. With their webshop Van Tilburg tries to attract new customers to the store in Nistelrode. Not at the expense of the shop, but to attract new customers from all over the Netherlands. Matthijs is in charge of the creative part and takes care of the buying and selling activities of the store. Together with Peter and Elly van Tilburg they keep the business up and running, with always one key value in mind: service!


Service and the shopping experience have always been of high importance for Van Tilburg. The total package of shopping, while also offering high quality clothing, is what makes Van Tilburg unique. At Van Tilburg you can get personal shopping advice from beginning to end. From support in finding the perfect piece to tailoring it to the perfect fit. And not to forget the free cup of coffee or tea you can taste during the day.


We are happy to welcome Van Tilburg as our principal sponsor for The New Fashion Society’s Annual Fashion show. The family company offers a service customers need for the full shopping experience. Stay tuned for our next update on the fashion show!

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Modest Fashion Exhibition

Kunsthal Rotterdam

November 19, 2019

Modest Fashion Exhibition

We already told you about the extravagant Thierry Mugler exhibition in de Kunsthal, but there’s another fascinating exhibition which is quite the opposite, but nevertheless interesting and intriguing to see. Stedelijk Museum Schiedam is currently showing the Modest Fashion Exhibition. Modest fashion can be described in different ways, such as covered-up or simple with mainly wide clothing. Modest fashion has been a billion-dollar fashion phenomenon in the last decade.

Many religious women choose to not show off their bodies. But they still want to look fashionable and modest fashion caters to their needs. This kind of fashion is offered by a range of fashion designers like Valentino, Céline, The Row, Vetements and Dolce & Gabbana. Also non-religious women love the modest fashion trend. Many women wear wide clothing, long skirts, wide tops and less décolletage. Modest fashion can be a statement against the tight, sexy fashion that has previously been very popular. Modest fashion can be minimalistic, though it can also be colourful, with loads of prints or beads.

The exhibition show is about the past, present and future of modest fashion from various cultures and religious backgrounds. It shows a variety of fashion pieces that embody the essence of modest fashion in various decades. Long dresses, big coats, but also hijabs. The exhibition also entails many photos of various artists and magazine covers of women wearing modest fashion. The borders of what is modest are explored in this exhibition, alongside the expectations of women to dress a certain way. The exhibition highlights the fact that women in the Netherlands are rather free when it comes to dressing, compared to other countries. Modest fashion should not be about oppression, but can be used as a way of emancipation and empowerment of women. Wearing modest clothing should be about the freedom of choice to wear whatever you want to wear.

The exhibition is open for visitors till the beginning of February 2020.

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The Streetwear Store of Rotterdam

November 08, 2019

Rotterdam’s fashion scene is very diverse. The shops you can come across by walking in the city centre vary from fast fashion shops all the way to high fashion retailers and boutiques. Among these ANSH46 undoubtedly stands out. The unusual name has a simple explanation: it stands for Another Shop, while 46 is the telephone country code for Sweden. This comes from the boutique’s founders, Wouter Leenders and Kelly Erentreich, visiting Stockholm and being inspired by the city’s conceptual atmosphere.

ANSH46 is a retailer established in 2010 and located in the emerging city of Rotterdam. The owners describe it as a “theoretical space where numerous disciplines communicate artistic matter, sound and visuals”. In other words, it is a physical store with an incredible and continuously changing interior design and an as great selection of high-quality and leading brands. The shop often undergoes a period of renovation, after which the whole shop’s concept, design and display is different.

Their selection is very eye-catching too, with pieces ranging from Maison Margiela and Raf Simons, to more tactical brands as Alyx Studio and A-Cold-Wall*, while also offering more mainstream, hypebeast brands as Off-White and Heron Preston. Their selection contains pieces of all sorts, together with the usual apparel and footwear, ANSH64 offers a wide selection of accessories, jewelry and decorations.

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Story of Patta

Les Rues

October 29, 2019

Patta opened its doors in 2004.

Situated right in the heart of Amsterdam (on the historical Zeedijk, between the Chinatown area, Red Light District and Central Station), the store became the centre of attention by bringing new excitement to the Dutch streetwear scene and becoming a hub for creative and fashionable youngsters. What initially started off as a hobby, mainly to hook up friends and family with fresh footwear and gear, turned into a flourishing business and a worldwide recognized brand.

Throughout the years Patta has been involved in plenty of remarkable collaborations with artist Parra and staple brands as Nike, Asics, Vans, and, more recently, C.P. Company and Jordan. These collaborations, amongst others, have shaped the Dutch and European streetwear scene and culture. The brand’s passion for art, sport and music shines through its unique approach to design, as the collections deliver an effortless style, not commonly found.

One of their most eye-catching designs in their SS ’19 collection, was the “Patta Magazine Denim” combo. The combo consisted of a jacket, pants and a cap. Each piece is covered in bold, pop art-influenced doodles which see characters and motifs such as naked demons, skulls, flames and of course the Patta branding. Everything comes beautifully together thanks to the use of pastel colours. No surprise the edgy design was very popular, as it sold out within minutes after releasing.

Founded by Edson Sabajo and Guillaume “Gee” Schmidt, both prominent figures in the Dutch Hip-Hop scene in the 90’s and early 2000’s. Edson was a DJ and Gee a host/MC. Their common passions grew into a strong friendship and solid business partnership. Hungry and determined for success, they travelled across the planet stacked with cash hunting for sneakers and records, unknown and unavailable to the Dutch public, making tons of international friends along the way.

In 2016 the London Patta flagship store opened its doors in the middle of Soho, and 3 years later Patta landed in the Italian fashion capital - Milan. Just the beginning.

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Thiery Mugler Exhibition

Á la Mode

October 29, 2019

If you are looking for a fashion activity during your free time, we highly recommend visiting the Thierry Mugler Couturissime exhibition at the Kunsthal in Rotterdam. It is a large scale exhibition about the famous French designer with a focus on his prêt-à-porter and haute couture collections of the past decades. Thierry Mugler is not only a couture designer, he’s also a photographer, artist and perfumer.

Mugler is mostly known for his morphological and futuristic style with glamourous and elegant silhouettes. His couture was hyper-feminine with tight silhouettes and small waists for the sensual and powerful woman, celebrating the curves of the femme fatale. The exhibition shows the developments in his career and his creative mind and it shows a combination of science fiction, erotica and Hollywood prestige. The couture designs are pieces of art with small details and creative touches. You can also see various outfits with innovative materials like metal, vinyl and latex.
Did you know that Mugler recently dressed Kim Kardashian for the Met Gala? In the last year Kim has worn several of his vintage outfits to various occasions. And Cardi B was spotted in a vintage Thierry Mugler dress at the 2019 Grammys. You might also know his fragrances Alien and Angel, which are very popular scents.

The exhibition contains more than 150 outfits that were made between 1977 and 2014. Besides famous couture pieces, the exhibition also contains never before shown accessories, theatre costumes, videos, archive documents and more. In addition, you can see visual content and behind-the-scenes material from various fashion photographers like David LaChapelle, Ellen von Unwerth and Helmut Newton. You can have a sneak peek at his couture on his Instagram @manfredthierrymugler.

Come and take a look at this wonderful couture exhibition at the Kunsthal in Rotterdam. The exhibition is open for the public until the 8th of March 2020.

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Annual Fashion Show 2019

The New Fashion Society

May 07, 2019

Every year The New Fashion Society organizes a fashion show to conclude the academic year. After months of hard work, on Wednesday May 8th the NFS Annual Fashion Show 2019 finally took place! Together with an amazing team of designers, models, make-up artists and hair stylists, NFS created an unforgettable night!


The show started off with an inspiring speech from Leander, member of the career opportunities team, and also, he introduced each designer of the night.


More about the designers!


Georgi Michev with AMOK! Georgi showed the COLLECTION 1990! It is a collection based on re-worked pieces and it aims at re-imagining the concepts of shapes, layering and styling. The team is still at the beginning of their process and they believe in every step they make. "We believe in us and we believe in you." Also, it is a collection inspired by their friends, their surroundings, their passion, and music. Check out their new collection on here.


Vincent Moerman from VINCENT MOERMAN FASHION! He showed his new creative collection during the show. He has several ways of working; he makes use of moulage and patterns. This way, he is trying to reshape today's fashion. His new collection called 'enigmatic affection' consist of dark mysterious tones that embrace and celebrate femininity. Check out the video from his 2018 collection to get to know him and his designs better.


MELIANGE is a 20-year-old student based in Rotterdam. Following the RASL (Rotterdam Arts and Sciences Lab) double degree program in Arts & Culture Studies combined with Fashion Design; she aspires to combine fashion with the arts, social, and cultural aspects. In order to do so she gets her inspiration from history, contemporary social issues, and the arts. “Being vocal in color is about the unapologetic presence of minority people in a society.” She mentions that being artistic helps her communicate her vibrant mind. With this collection she shows the balance between complementary colours, femininity, materials, and techniques.

VAN ELSE. After being a successful CEO of diverse organizations for over 20 years, Else decided to follow her dream of becoming a fashion designer, and started her own brand in the year 2012. Without a fashion education and zero experience in the fashion industry, she pursued the dream she had ever since she was a little girl. By just being creative and following her passion, VanElse specializes mostly in jackets, cloaks, and the women’s suit. The target group of the brand consists of upcoming, established, and successful businesswoman. She offers a ready to wear and exclusive collections.


Nagia Ghanznawi with MOONLIGHT ELEGANCE. Moonlight elegance is an Afghan and Western collection. Nagia Ghaznawi has been designing clothing since the age of 10. Her goal is to mix the Afghan culture and its diverse range of fabrics with Western styles.


SERBIAN FASHION. Three young designers at the start of their career, Jelena, Katarina and Teodora, are students of the college of textile - design technology and management. They were brought together by the similarity of their ideas and their desire to work as team players. Now, they are ready for challenges in fashion design. Their collection is based on Serbian folk costume due to their desire to bring Serbian culture and spirit closer to the world. For this reason, they used details, colors, and patterns from folk costumes.

VAN DOREM. Throughout his career, Dennis van Dorem, a fashion entrepreneur from Modevakschool in the Hague, developed his own unique fashion style. He tries to create unique pieces by everything he sees, feels, and hears. He mentions that his pieces are not only meant for the catwalk, but for any unique soul. After he travelled the world, he got inspired to improve his qualities. 

A.J. METS. by Albert Jan Metselaar. Albert Jan is a conceptual artist and his slogan is “freedom of design”. He graduated in Fashion Design at the Willem de Kooning Academy in 2011. After his graduation he started designing menswear and combined this with graphic design. In 2012/2013 he developed a menswear collection called ‘Imaginary Youth’ that he presented at Fashionclash Maastricht, June 2013. Imaginary Youth is the beginning of A.J. METS. world where imagination meets reality. A.J. METS. is about identity, image, statements, contrast, collaborations, progression and PUSHING THE LIMITS.


After the incredible show, it was time to enjoy some cocktails, dance a little and look back on a successful night. We hope you enjoyed it!


On behalf of the NFS team we would like to thank the designers, hair and makeup,  the models (New Generation Models and Cachet Models), Eethiek and everyone else who made this show possible. And lastly, we thank the audience for making The NFS Annual Fashion Show 2019 a spectacular event!

Written by Lotte Janse, Marketing Team